Topic: Uber Paper details: MY TOPIC IS UBER, THE CAR SERVICE. (Essay Sample)

Student’s Name Institutional Affiliation Course Name Instructor’s Name Date Uber Uber has revolutionized the taxi industry by connecting consumers and drivers via an easy-to-use mobile app. Uber has developed rapidly since its 2009 founding and operates in several cities (Willis & Tranos, 96). According to their website, "Igniting opportunity by setting the world in motion" describes the company's mission to deliver reliable, convenient, and affordable transportation. Uber's digital technology lets customers call cars, track drivers, and or make cashless payments. It is one of the most prominent participants in this area because it works in various countries. This is because it uses new transit methods and technology to bridge the gap between riders and drivers, improving commute experiences. With slogans like "Your ride, on-demand," Uber emphasizes quick and accessible transportation. Create, Communicate, and Deliver Value Uber has a multi-pronged marketing strategy to generate, promote, and provide value. The company's website and social media platforms have helped us spread the word about efficient, dependable, and accessible transportation. The website's minimalist interface emphasizes service simplicity with clear calls to action for riders and drivers. Uber's Twitter and Instagram accounts focus on real-time information, promotions, and user testimonials to build a brand story. Uber regards customer safety as a driver partner incentive for cashless transactions in these channels. The company stands out for its innovation and versatility. Uber constantly adds products like UberPool, UberEats, and UberX, which go beyond ridesharing (Willis & Tranos, 97). Uber has a larger market because of its diversification as a mobility platform. Forbes and The Wall Street Journal praise Uber's disruptive technology and market dominance, saying, "Uber has dramatically enhanced the mobility of rideshare customers with limited access to personal auto travel and who reside in areas poorly served by public transit and taxis"(Sherman, 5). According to these sources, Uber can add value by using technology to suit consumer needs. While market share numbers vary, they all suggest that Uber has played a big part in the ridesharing sector. For example, in 2022, Uber had 25 percent of the global ride-hailing and taxi market, this service is worth billions of dollars and has a company valuation because it is widely used internationally. Uber's supremacy allows it to invest in technology, advertising, and driver incentives to preserve its market position. The Marketing Mix Product Uber's main product is its mobile app-based ridesharing service. However, Uber now offers UberX (normal rides), UberPOOL (shared rides), Uber Black, and Uber SUV. The company provides many goods to meet different consumer needs. Uber also delivers meals through Uber Eats, completing its mobility suite. Uber products stand out for their convenience and safety. Price Uber employs surge pricing to adjust fares based on supply and demand (Willis & Tranos, 101). Algorithms use distance, time, and ride demand to price rides. Dynamic pricing ensures competitive rates during off-peak hours but may raise prices during peak demand. The transparent pricing structure and cashless purchases make it easy for consumers. In addition, users can choose from several service tiers according to their budget or preferences, with premium rides costing more. Place This app is available on mobile phones anywhere, making it convenient. After downloading this program on their smartphones, users can create accounts to schedule rides or order meals online. Thus, it makes sense for travelers because the app can be used globally, allowing them to travel anywhere globally with their digital taxi assistance service instead of using local analogs in each country. There is no actual store and no need to visit physical stores, making the service global and scalable. Promotion Uber promotes on Twitter, Instagram, and Facebook to reach its target audience. The company offers discounts, referral bonuses, and special deals to attract and keep clients. These could be time-bound or tied to specific events that create the urgency to buy certain things, such as holidays or regional events. Promo codes and referral programs boost user loyalty. With promotions, Uber enhances its mobile app and web presence to demonstrate its worth. Examples of recent Uber social media promotions are below: Situation Analysis Direct Uber competes with several major rideshare companies directly and indirectly. Lyft, which operates primarily on mobile, is Uber's main competitor. This famous American enterprise has expanded globally to provide customers with another convenient form of transportation. Didi Chuxing is another important competitor, a Chinese ridesharing company that dominates the Chinese market and operates abroad. Its vast network and afforda...