Vodafone's Entry Strategy in Canada Business & Marketing Essay (Essay Sample)
Explore the alternative entry strategies for companies with international operations and determine the most suitable strategy for vodafone's entry to the canadian market.
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Vodafone’s Entry Strategy in Canada
Introduction
Vodafone Group Plc. is a multinational telecommunications company domiciled in Britain with global headquarters in London. The company has operations in various continents across various continents namely Asia, Africa, Europe, and North America. Further, as of 2020 the company has operations in 24 countries using its direct network, and 41 additional companies using partner networks, implying that Vodafone is one the largest telecommunications companies in the world. Typical with other corporations, the primary objective of Vodafone is to maximize share shareholder wealth in line with the tenets of the agency theory of management. To that end, the company should select the optimal entry strategy to venture into the Canadian market. Vodafone should use the acquisition method of market entry to venture into the Canadian market.
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