You and Your Family Firm (Essay Sample)

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Why you and your family firm
My family’s business is Ling Inc and is based in China. It deals with real estate management where the organization is involved in purchasing land and building both residential and business premises where they are later sold. The business was started by my grand father, Mr. Ling, as the company’s name suggests. Being a family business, it is managed and headed by my father and assisted by my mother. We are a family of four, with my elder sister the other member. The business has recorded enormous success since its inception. It has given jobs to other family members from our extended families and some few others from the general public .people that we are not related.
However, the family members occupy the managerial posts where we have been allocated various posts to monitor and run. The business has strict guidelines to be followed and it does not offer much of training to a new member like me, especially when I was young. After joining college I volunteered to work in a retail store, Verizon, as a sales representative. My duties were to get the customers what they wanted or offering alternatives. When my dad was convinced I was responsible enough, he gave me the marketing department.
To me, marketing was more like sales. I had to identify my target then place the best strategies to win clients. My first task in the business was to revolutionize the marketing ideals adopted by my father. Initially, he was the one doing marketing using the referral method where he relied on his legacy to get more clients. The plan was working but the competition kept on knocking on our door. I adopted technology by outsourcing development the company’s website that had a blog attached to it. This was just one of the marketing changes that had instant success.
The other departments were human resource, finance and general management. My dad is the general manager who is responsible to identifying the organization’s goal. My mother if the head of finance and she is responsible in all financial aspects, but more importantly on adhering to the stipulated budget. My sister ion the other hand maintains the office and she is our physical representative when we are in the field. She is responsible in recruiting human...