Sign In
Not register? Register Now!
Essay Available:
You are here: HomeEssayCommunications & Media
Pages:
1 page/≈275 words
Sources:
1 Source
Level:
MLA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.96
Topic:

The Role of Music in Advertising Communications Assignment (Essay Sample)

Instructions:

The instructions required the writer to write an essay on the role of music in advertising based on the specifications stated above.

source..
Content:
Student’s Name
Professor’s Name
Course
Date
The Role of Music in Advertising
The main objective of a company is to make sure that its product succeeds in the market. Product success in the market is largely reliant on the success of a product which is influenced by its popularity based on its quality and the impression that the marketers create on customers. The main purpose of marketers is to entice customers to buy the company’s products and services. Musical ads significantly impact the customer product perception. Inclusion of music in ads attracts customers’ attention and creates an impression of the product on customers.
Music is used in advertising to impress the attention of the audience. To achieve that effect, advertisements are made to sound quite friendly to appeal to the audiences’ attention (5). Already designed ads are checked for abrasiveness before they are released into the market to reach the target audience. Nonetheless, the real extent of non-abrasiveness of an ad is only achieved through the use of music. When the audience hears a music that they love in a televised ad, for example, they identify the ad with the music which initiates and fosters a positive feeling towards the product being promoted. Therefore, the experience of the audience with the ad becomes good and inclined towards the product.
On the other hand, music amuses people and creates emotions about a product. The use of music in adverts has been established as one powerful way of boosting the ability of the mind to retain information which makes the information on the product to appeal to memory repeatedl...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Born Digital Directed Response
    Description: This task required a writer to do an in-depth analysis on how people's perceptions differ in relation to technology....
    3 pages/≈825 words| 1 Source | MLA | Communications & Media | Essay |
  • The Overuse of Social Media: Counter Argument, Rebuttal
    Description: Social media is no doubt an essential tool for communication and connection, as well as being the source of entertainment and enlightenment. ...
    4 pages/≈1100 words| 5 Sources | MLA | Communications & Media | Essay |
  • Five Awareness Dimension in a Relationship Situation
    Description: I would appreciate if you would be a little open with me, at least share with me what you are up to or where you are headed to...
    2 pages/≈550 words| No Sources | MLA | Communications & Media | Essay |
Need a Custom Essay Written?
First time 15% Discount!