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Apple Company: Strategies, Products, Services Marketing And Promotion (Essay Sample)


The essay was about the strategies that the apple company is using so that it can maintain its profits and some of the problems that are faced by the company.


Student's Name
Professor's Name
Apple company
Products, Services Marketing and Promotion
The production of the iPod in the year 2001 and the online music app the iTunes made the music industry to revolutionize and this helped the company to gain numerous profit. This helped to revolutionize music to digital music. These to inventions enabled the customers to purchase music via the internet. The apple company was also responsible for ushering the new era of the smartphones and the tablet computers. Over many years' apple has been able to produce many products namely MacBook, iPod, iPad, iwatch among many other products. All these products have been accepted by the target market and this has enabled the company to make numerous profits. One main strategy that the apple company use is to improve the products the products that it already has. The apple company also introduced the apple pay and this has enabled most of its customers to pay for any purchases. The apple pay accepts both the credit and the debit across almost all the card networks and it also supports the reward programs. In the year 2017 apple reported to have sold 49 million iPhone and this generated $33 billion revenue. The products that the apple company has been producing have revolutionized over a long period of time and this has led to the company's success (Palea and Vera,634).
Problems faced by apple company
Most of the customers are no longer excited about the products especially the laptops that are produced by the company. For example, the iPhone 7 was once the best smartphone that was available. This is because it had better graphics and a very fast processor. The customers are no longer interested in this features because other companies are producing smartphones that are similar to the iPhone 7. Other products like the apple watch have not gained popularity in some parts of the wo

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