Western Australian Meat Marketing Co-Operation: Marketing Strategies (Essay Sample)
The essay is to analyze the external market environmentsource..
A project report on
CRITICAL ANALYSIS AND EVALUATION OF THE IMPACT OF EXTERNAL ENVIRONMENTAL FORCES IN WESTERN AUSTRALIAN MEAT MARKETING CO-OPERATION ON ITS MARKETING PLANS AND STRATEGIES.
Submitted in partial fulfillment of the requirements
for the degree in
NAME OF THE STUDENT:
SUBMISSION DUE DATE:
We select Western Australian Meat Marketing Co-operative for our study. This is a locally owned Co-operative which gets its revenue from Marketing, Manufacturing and exportation of lamb and meat products. The company usually sells its products locally and internationally. In our selection for the purpose of this study, we choose skin as the product for our analysis in this project. We demonstrate external marketing forces and analyze marketing concepts and theories affecting this product.
During this study, a critical evaluation and analysis is carried out on the impact of environmental forces and its influence on the organization's marketing strategies and plans.
After our analysis, we make our study recommendations and conclusion.
The purpose of this research project is to undertake an analysis on the external environment for a specific product in a marketing organization in Australia. This research project demonstrates and analyzes external marketing environments using relevant marketing theories and concepts that affect our selected organization. A critical analysis and evaluation of the impact of external marketing forces on the marketing plans and strategies of the organization is carried out.
This research paper is submitted in partial fulfillment of the course requirements and it has been duly authorized by the Course Coordinator.
The limitation of this paper is that the time used to carry out the study was not much enough to cover all the areas of the topic under study. The number of words specified in the project requirement is limited and all the information relevant to this project could not be written in this paper.
Secondary data was used for analysis and completion of this task. It cannot be fully relied on since secondary data is likely to have distortions.
This is a marketing company engaged in the manufacturing and marketing of meat and meat products. The organization is based in East Perth, Australia. The organization was formed in 1971. Its major activities lie in the Meat industry. It offers varieties of meat products such as a lamp, offals, mutton, wet salted lamp, sheep and goat skins. Blood meal, tallow, meat, and bone meal are the byproducts the company manufactures. The organization is controlled by a Board of Directors comprising of a strategic mix of producer members, elected by members who are active and independent directors, whose appointment is confirmed by the active members.
The organization sells its products both locally and internationally. In the international markets, its products are exported to Africa, Europe, America and Asia.
A basic marketing theory states that to maximize sales, a company must position its products or services in the marketplace in such a way that consumers believe they need a particular product for service or that a product or service they need has a particular benefit (Bell, 1972). This positioning assists an organization to have a competitive advantage over the others in the industry. To attain a competitive edge over the others in the market, the company needs to analyze all the forces that could affect its positioning. External