Your Valid And Logical Point Of View On Advertising Benefits (Essay Sample)

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Benefits of Advertising
In the highly developed modern society, advertising has become a part of people lives. When people look around, they can see that various advertisement not only on TVs and newspapers, but also on billboards, buses, and walls. The highly competitive business environment has also encouraged the advancements in the advertising means as businesses and firms attempt to gain the advantage and market their products and services to the greater public. Advertising provides a medium through which the firms and individuals are able to convey varying messages across the different forms of media that include print and broadcast notices. These messages include and are not limited to solicit desire for the goods or services, reinforce sales people’s messages, and enhance the company image. Advertising serves useful purposes for public and manufacturers due to the effect of provides consumers more information about products and promotes economic development.
Advertising can be a chance that provides consumers more information about products in the market. Julian acknowledges that fact in his article and states “A common perception of advertising is related to solicitation or encouraging consumers to purchase the goods and services of a company organization” (Yudelson 134). Individuals and mostly businesses print advertisements in newspapers, create fliers and use electronic media to create awareness about the commodities they are selling. Technological developments and more specifically the influence of the internet have fastened the means of advertisement. It is common nowadays to see various products being marketed on the popular internet platforms such as Gmail, Facebook and twitter. Established organizations usually engage the various means of advertisement to inform the public of new products and services they have rolled out. For example Tesla Motors whenever they release a new model of their electronic vehicles usually frequent the various media platforms with images of the new model and specifications incorporated in the car. The messages on the advertisement usually have most if not all the details on the product and service and are often relayed in a way that it entices the target audience to purchase the product. New firms and business also participate in advertisement to inform the public on their entrance into the market and to share on the products and services that differentiates them from the other players in the industry. Some business whose products and services have not been fully embraced in the market may turn to advertising to provide more insight. Also, firms that wish to increase their revenue streams and sales targets often engage in massive advertising campaigns. The information contained in the advertisements are not primarily meant to ensure immediate purchases of the products and services but also to market and promote and create more public interest on the subject contained in the advertisements. Nonetheless, and the common purpose for advertisements is to relay more and mostly specific information on the products and services.
Advertising plays a significant role to help to sell goods to a bigger market, which greatly promote economic development. By using the various forms of electronic media and the internet the advertisements have been able to reach out to a greater audience and which has resulted in the opening up of new markets where firms and individuals are able to sell their products and services. Economists and Nobel laureates have praised the influence of advertising in the economy and have termed it as a major industry. Stephen shared in his article that “Advertising is a powerful tool of competition. It provides valuable information about products and services in efficient and cost effective manner. It helps the economy to function smoothly by keeping prices low and facilitating the entry of new products and new firms into the market” (Unwin 40). Advertising has helped support the economy through its advocacy for free speech and fair competition. The increased promotions of the products and services has created jobs and generated more direct sales. Advertising also plays an important part in the business environment through the shifting of focus depending on whether it’s a growth or recession period. During the periods of recession, most advertisements usually focus on the product pricing so as to target more customers at the reduced prices. It therefore helps to boost econo...