Mcdonaldization of Society: Efficiency, Calculability, Predictability and Control (Essay Sample)

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Mcdonaldization of Society
The Mcdonaldization of society by George Ritzer encompasses sociological concepts, management as well as economics, which helps in understanding society. The success of McDonalds has been evidenced over the world. This is because much of the revenues come from overseas transactions serving over 50 million clients daily. This is a clear indication that this fast food restaurant has become one of the important companies over the world and part of our culture. In addition to this most restaurants are aiming in setting up a service deliveries that are of high quality that will attract several customers all over the world which will give a high revenue consequence.
Ritzer explains that Mcdonaldization success can be explained by four dimensions which includes; efficiency, calculability, predictability and control. According to Ritzer restaurant are sources full stomach and his point of argument is that workers will work efficiently and effectively if they are not hungry. Calculability mostly focuses on quantitative aspect of McDonald’s products, this is basically due to the fact that U.S view both quality and quantity as important factors in production and neither of the above is important than the other ( Kellner and Douglas,288)
Ritzer also focuses on the third dimension and explains in details about predictability. He argues that one becomes sure of the product that will not change over time if the person goes McDonald. This means that one can be able to predict the future uncertainties, which are important in a business. He also raises the fact about the control, which is exerted to clients with the use of lines, menus that are limited and uncomfortable seat (Kellner and Douglas, 287).
.Mcdonaldization is the process whereby principals of the fast food restaurant come to dominate in most sectors of the American societies and the rest of the world. Mcdonaldization as one of the accelerating factor towards the development of food industry has brought a magnificent impact in development of the today society. Mcdonaldization does not affect only the restaurant business but also other sectors. In other words, Mcdonaldization can imply a search for best efficiency in growing and diverse society (Ritzer 16).
.Mcdonaldization allows availability of goods and services irrespective of time or geographical place. It has also ensured that there are a wider range goods and services available to the population all over the world. This has consequently ensured that most of the people get what they need most immediately. Mcdonaldization has ensured that the goods and services that have been delivered are uniform in terms of quality, which in turn ensures standardized prices to common goods and services (Ritzer 23).
Mcdonaldization has assured that efficiency is universal in today life; the streamlined process has been transferred to other restaurant within the fast food industries. Other restaurants have created ways of getting customers as quick as possible including improving the quality irrespective of the location and the cost. Ritzer has used calculability to refer to quality and quantity. In U.S, both quality and quantity are considered as important factors in production and neither of the above is important than the other. Predictability is a component that involves expectation of people in a given society, one need to know if the commodity he/she bought in a specific area is similar to another same commodity in a different geographical location. Control is also a major dimension, such that systems are oriented toward and structured to control in a variety of senses, as systems are set such that they can control some of the major life uncertainties (Castree and Noel, 32).
Rationality is the habit of acting by reason, which is in accordance with the act of reality. Ritzer’s argument has brought Mcdonaldization, which has brought about a remarkable change in the fast food industry. Most of the restaurants are trying what it possible to improve the quality of their product in order to much with the competitive industry (Bazerman, Max and Messick, 477).
Mcdonaldization has brought about several positive effects that include quality and quantity improvement, it has also led to improved efficiency and risk management, which are the key issues that facilitate success on every business. These are the most vital component in the growth of the food sector which has created several job opportunities over the world therefore the advantages are more than the disadvantages (Ritzer 24).
George Ritzer talks much about irrationalities and the reason why people should be aware of Mcdonaldization. He explains different types of food and it effect on the society specifically in the United State of America. He has also explained the reason as to why he decided to publicize the book instead of other theoretical books (Ritzer, 79)
Ritzer’s Mcdonaldization has a similarity to max’s concept of rationalization. He has taken max’s central theme of modern society, rationalization that is a modern concept of rationalization. Ritzer has made connection between efficiency, calculability, predictability and control to Max theory of bureaucracy function, which is the max’s formal conce...