Personal SWOT Analysis Memo (Essay Sample)

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Personal SWOT Analysis Memo
SWOT analysis is a crucial resource that should be incorporated into the planning and strategic frame work of organizations. The SWOT process involves the identification of both internal and external factors (negative or positive) for the organization under consideration. Specifically, this implies that it points out the weaknesses and strengths of individuals or an organization. As a manager, it is important to utilize SWOT analysis, for it allows deep understanding of career threats, strengths, weaknesses and career opportunities. Indeed, this understanding acts as a strong weapon, which is used by an individual to improve their performance and achieve desirable results (Wied and Ebers 22). The paper seeks to identify and analyze personal weaknesses, career opportunities, strengths and career threats. In addition, it will highlight career goals to be achieved by the end of five years.
SWOT analysis table
StrengthsGood leadership skillsPossession of good planning and organizing abilitiesNegotiating skillsBeing well trainedDecision making skillsConflict resolutionAbility to initiateResult oriented

WeaknessesToo sensitive and can be disappointed easilyLow listening abilitiesLack of certain job skillsBeing a debaterToo helpful and supportive to my juniors

OpportunitiesIt is large sector Saving in banks keep on increasing thus encouraging personal savingsGroups, individuals, businesses and organizations use banks, increased opportunityThe public at large has a positive attitude towards the bankIncreased marketing manager opportunities

ThreatsSACCOs and other financial institutions coming upPeople releasing importance of investing instead of savingIntroduction of mobile money and saving, competing with banksIncrease of graduates who compete for few marketing manager jobs

From the above SWOT analysis, it is clear there are many positive internal factors that facilitative the achievement of personal goals. In addition, there are limited weaknesses meaning the chances of achieving one’s goals as a marketing manager are real (Pahl and Richter 17). The only requirement is to understand the strengths and weaknesses. An individual will go on and capitalize on strengths while minimizing personal weaknesses.
At the same time, from the table, it is evident that the external factors overwhelm threats, implying that this job opportunity is favorable (Pahl and Richter 21). An organization needs to adjust appropriately to the suppression of these threats. The latter can be avoided by developing new strategies and skills aimed at benefiting the organization at large. Contributions from individuals can also lead to minimization of weaknesses and threats.
Goals
1 Create an opportunity for promotion through quality services and building solid relationship.
2 Improving performance by fully satisfying customers.
3 Adapt and learn new skills that essential for marketing position.
4 Partnering with other organization for profit maximization.
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