Transmedia Storytelling and Advertising: Watching a Video (Essay Sample)

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Transmedia Storytelling and Advertising
Question 1
Transmedia storytelling is a timely concept. The emergence of different media platforms and variety in consumer preferences cuts across even in the field of entertainment. The fact, therefore, calls for diversity in service provision to keep up with the evolutions. The move to transmedia story telling ensures that every individual gets the same entertainment opportunity in tandem with their characteristics. The values and ideologies set to be transmitted by a particular production have the possibility of reaching different kinds of individuals in different ways. The adoption of this multi layered approach ensures the messages being conveyed are relevant to everyone. The current generation, for example rely so much on electronic media and are more attracted to visuals and musicals. They pay less attention to hardcover materials and as such books may not be ideal. In contrast, the older generation is less conversant with the advancing technology and thus the hardcover materials may be appropriate for them. Advantageous is the fact that the multilayered approach enhances the understanding. A concept missed while reading a book can be captured while watching it in a movie. The multilayered approach can be made better if the suggested corrections are considered. More emphasis should be put on collaboration to ensure rather than competition for monetary gain. Advancement into different market segments with integration of new characters or concepts to ensure sustained costumer interest and loyalty can make the approach better.
Question 2
The suggested trends and changes are likely to inspire innovation in the field of advertised planning. The increased popularity in this approach leads to future expectation by the consumers for the full adoption of this mode of advertisement. Emergence of new business models in the advertisement industry is expected, but majorly those that focus on the relationship between the company and consumer unlike the previous ones that focused on company to company. Gene rally, there is foreseeable improvement in quality and content.
Question 3
Transmedia approach has been incorporated in current advertising practices largely. The quality and success in communicating the intended message differs from one company to another. Let us consider an example of Coca-Cola Company. They use several platforms rolled up into on...