ETHICS. GATHERING AND MANAGING PRIVATE INFORMATION (Essay Sample)

Student’s Name
Instructor’s Name
Course Code
Date
Ethical and legal training
Ethical and legal training bears significant weight in gathering and managing audience information (Bryman & Alan, 54). The diversification of marketing and the need o understand the consumer preferences are some of the reasons for the need to have an updated and considered information on the consumers and potential consumers in the market. However, Gathering and management of personal information come with legal and ethical ramifications. The employees in the organization need to be updated on the legal; and ethical aspects of gathering and managing personal information of the audience in consideration of the rights they have. The training will take into account the methods that should be employed in research during the gathering of information.
Gathering information
The basis of gathering information from an audience revolves around the need of the company to meet the needs of its customers. The team can use different techniques to gather information concerning the audience.