Analysis of the Cultural and Heritage Industry Development and Growth (Essay Sample)

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LO 1 Understand the travel and tourism development and growth of cultural and heritage industry
Heritage could be explained as the past things that have been hereditary but also can have different explanation in different contexts. Cultural heritage is the intangible characteristics and physical artifacts whereas natural heritage can be defined by inheritance from fauna and flora. Therefore, heritage tourism could be defined as travelling to represent genuine stories regarding places and people in different places which happened in ancient time.
1 Analyze the cultural and heritage industry development and growth.
Since beginning the culture tourism has maintained its rank to be the most vital part of heritage tourism that came under the interest of chief since the 16th century. During the initial phases, the tourism of culture had become the major attraction for the visitors but as time went by, tourism has become the culture. Not long ago, the cultural tourism became a major regulation although the arts and culture had been the key tourist attractions because it has been in the public interest in the early days. The UK involvement of cultural and heritage tourism sector can be analyzed from the data which shows that tourist that visit the UK every year for cultural and heritage tourism aspects are more than 10 million people every year. People visiting UK for heritage and cultural tourism only are more than 40% (Carter, 2009).
The gross domestic product of UK reaps a huge percentage from the tourism sector. The sector contributes an awesome 43 percent of the aggregate revenue used in the construction sector in the country. In fact in year 2008 the sector accounted for 47billion pounds of revenue. The heritage and culture industry has led to an eight percent growth in the maintenance and repairs sector generally impacting the construction industry even more. Research shows that most visitors to the United Kingdom end up visiting historical monuments across the country rather than other attraction sites like theatre, sporting sites and museum. The key historical sites that are of great popularity to tourist in UK include: Tower of London, Roman Baths, St Paul’s Cathedral and Chatsworth House among others. In comparison to major historical sites in UK the most popular one is the most visited site, having an aggregate of above two million visitors’ annually both local and foreign tourists. On the other hand regarding the timeline the Winchester City museum l sites in United Kingdom. It’s considered as one of the most popular tourist destination.
1.2. Discuss potential conflicts in the conservation of heritage and cultural resources using the case study of Lhasa, Tibet.
Basically there are several aspects of conflicts experienced in conservation of tourist destination sites one side of the story is that tourism is a key revenue earner for a country’s GDP on the other hand an increased assess of tourist to the tourist sites cause degradation and hinder their conservation. It’s therefore important to find a common ground for these conflicts enabling the maximum revenue collection at minimal degradation. In the heritage and tourism sector there are various key stakeholders including the tourist, government, international and local community, etc. In this section we embark on a case study of tourist destination known as Tibet. To many, it’s regarded as ‘the roof of the world’. It’s a global tourist destination which offers a glamorous, high-altitude treks as well as a unique culture. It acts as the home of temples, not to forget the hospitality of the Home of religious temples. The capital of Tibet is Lhasa and is the most popular destination for tourists in the county. Despite the popularity from tourist most of them are locals as foreigners are hindered from assess the region.
The government of china recognizes the popularity of Tibet in earning revenue through tourism and heritage. It’s for this reason that the government funded the renovation of the ancient Barkhor old town district alongside the Temple of Jokhang. Additionally the government has plans to construct signature park suburbs of Lhasa. This aims at boosting the visitors’ numbers in the foreseeable future. This aims at boosting the visitors’ numbers in the foreseeable. Apart from the government, private investors also are interested in reaping from Tibet’s tourism industry an example being, InterContinental hotel who plan to construct a branch in Lhasa. However the projects face massive conflicts from the local and international community arguing that the intrusion by the government and the private investors will eat up the heritage of Tibet.
Task 2 (LO2, AC2.1)
LO 2 understand the purpose of heritage and cultural attractions within the travel and tourism sector
Tourism for heritage is a form of tourism that involves the touring site that are rich in the narrative and history of a certain group of people. Additionally, the various cultural events, themes and festivals are also a key point of interest to heritage tourists. It is evident that an area rich in cultural heritage attracts more tourists meaning more revenue, employment opportunities and great reputation.
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different customers
In the quest of exploring the reasons driving tourist to visit historical site around the world, these section uses two historical museums in the United Kingdom i.e British Museum and The Royal Academy of Arts. The Royal Academy of Arts is one of the ancient fine arts institute in UK established in 1768. Ii is centrally located in the city of West End London. The museum is recognized all over the world for being the home to renowned fine arts exhibitions. An example is its yearly summer showcase which has been hosted since its inception offering a platform for both upcoming artist and academicians to show case their talents.it is universally renowned for hosting some of the capital's finest temporary and touring exhibitions. On the other hand the British Museum is a historical organization dealing with gatherings and findings from scientists. It was founded in 1753 Montagu house in south Kensington. Currently the museum no longer host researches and findings from academicians but rather deals with historic exhibitions such as Life and Death in Pompeii, the Ice Age and Hercules which have helped increase the number of domestic and foreign visitors into the museum.
The two museums target a variety of tourist ranging from academicians, children and adults visiting the historical sites for either leisure or acquisition of facts pertaining to the cultural heritage of the United Kingdom. The average number of visitors for the two museums is 2million visitors out of the total 10 million visitors due to heritage tourism in United Kingdom annually. Majority of visitors visiting the country for recreation will be attracted to tour heritage and cultural destinations. This hence rates cultural and heritage tourism send from income generating activities in Britain. Checking the diversification of the two museums, it’s viable to conclude that they are all rounded in terms of satisfying the tourist’s preferences in either recreation or amassing knowhow on the historic cultures in UK. On the other tourists are able to quest their need for recreation at the gala moments with friends and family. Finally the museums can be utilized as the source of research materials for academic papers.
TASK 3
It is very vital that the possession structure is properly put in place, so as to sustain the heritage places and obtain high income. The attraction site with a good administration structure can have numerous visitors’ numbers touring as well as site preservation from any type of decomposition. Public ownership and private ownership are generally two ownership types in the UK.
3.1
The public ownership (PO) and public private partnership (PPP) are the main types of ownership for cultural and heritage sites management. In the UK, Woodland Trust is an example of PPP while examples of public owned sites are Nature England and English Heritage.
The variances in the management tourist sites ownership could be identified by the major hindrances that affect these management sites. It is very crucial to note that there is high need of funds for running these places, responsibility levels, deficiency in entrepreneurial spirit and creativity. Financial assistance has over time been the key issue for the publicly supported sites. PPP strategies can be of help to curb the funding challenge where funds can be solicited through different sources and improve revenue program to enable run the attraction sites. Entrepreneurial and creativity spirit can be improved through improvement of PPP.
PPP management structure can be special through offering education and training for different shareholders included in site management. An effective managerial structure could be improved in the PPP because of the duty task activities and efficient job. The main merit for explain responsibilities and roles for the visitors site could be a perception of improved income and conservation of the place.
3.2
Recent setting, can evaluate the responsibilities and roles pertaining the cultural and heritage tourism industry. Woodland Trust, a PPP, that is a nongovernmental institution working for natural environment, has been chosen for this context. This organisation solicits funds through different sources such as donations, well-wishers, and membership subscription. Over 1100 woods are managed by this organisation covering a vast area.
Another instance involved in cultural and heritage management in the UK is the culture department. ...