Describing Challenges Facing Emerging Marketing In Relation To Brics Countries (Essay Sample)

Impact of Political and Economic Factors on Marketing in
Emerging Markets .
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ABSTRACT.
This working paper expounds on strategies of international business on both emerging and developing markets ,the challenges facing emerging and developed markets and specifically the impact of political and economic factors on emerging markets .
Due to slow growth of developed markets in the world,and rapidly increasing globalization, most companies have opted to turning to newly emerging markets in order for their businesses to succeeded and expand .Entry strategy has created attention to academic researchers and stakeholders in marketing industry. The fast countries to venture into emerging markets gather more advantage compared to those that are hesitant.The degree at which companies are investing in emerging markets is increasingly becoming an important aspect for academic researchers and marketing team .This research report suggests that social,political, technology economic and marketing conditions in emerging markets have both positive and negative impact on fast movers .However in this research report ,am going to major on both negative and positive impact of political and economic factors on emerging markets .
economic advantages that first movers enjoy include economic growth, settlement of affluent population, pent up buyer demand ,low levels of advertisements and marketing .This research report provides a long run perspective on international business in emerging countries .It will concentrate mostly on the role of MNES and examine their strategies and the management challenges they face .Most emerging markets are heterogeneous and have both changed rapidly over time .Countries have now shifted between the developing and and emerging categories over time .Japan is absolutely a good example due to its progression from developing status in the nineteenth century to one of the world's third largest economy in the contemporary global economy.
This research suggests broad long run patterns but also identitys the risk of generalizing over time between geographics .The rapid geographical expansion of the ancient roman empire in the thirteen century were manifestations of global trends ,high transport costs,war and government policies which imposed barriers and handicapped sustainable and deep globalization until nineteenth century.This research report is a reflection of the dynamics of Brazil ,Russia,India and South Africa .BRICs political economy and its implications on African's continue with efforts to search for new developmental avenues .Main reason for creating BRICs was based on a perspective that the underlying economic and political problems of the world would not be solved by industrialized countries which are to be blamed for creating economic crisis since they have been advocating for economic reforms with orthodox austerity programmes whose consequences led to collapse of many economies and States in the global world .
The leaders of the BRICs have held discussions on the issues related to the status of the international economy and finances as indicated by Cynthia Roberts. In 2006 as BRICs gathered momentum, the four government at the initiatives of the then former Russian president Vladimir Putin collectively lifted themselves from the pages of investment reports to hold their first foreign ministers meeting on the sidelines of the annual UN General Assembly session. After the second meeting of the four foreign ministers in the New York in September 2007,the BRICS launched a consultative process at the level of deputy foreign ministers to foster regular contacts and multilateral diplomacy .After the world Financial crisis of 2008,the leaders of the BRICS states held a discussion and came up with the following objectives: a goal to achieve more influence on world govervanance forum ,how BRICs nations could contribute positively in improving the world economic situation through working as a team, how BRICs nations could reform international financial institutions and their financial declarations called for the establishment of multipolar world order .
One of the political impacts on emerging markets is the fact that emerging markets markets are not clear about the ideology they might take to promote multipolarity .There are historical rivalries between some of them and the conflicts caused are due to their positions in the global world .For example, China perceives itself as the most important player in the global system as it puts efforts towards challenging the United states place.South Africa perceives itself as young respectable player with the potential to play a solid role in world affairs but has not been mature enough and neither has it gained the wisdom needed in international relations except for its vast experience in the African continent.
Another challenge facing emerging markets is the fact that the have different political ideologies. Brazil,India and South Africa are liberal while Russia is in non liberal Democratic transition and China on the other hand is a socialist with its economy based on Marxist and Maoism perceptions of world politics .The Chinese communist party work on the basis of centralized democracy .
Russia and China are more suspicious of the American -European power intrigues than Brazil ,India and south Africa .Therefore, Russia and China project more the place of state sovereignty and national security in their attitude and polics than other nations .
Although the common goals and economic attributes are shared by the BRICs, the domestic ,internal ,social class conflicts ,how labour union operates and how each of the states responds to the demands of democratization will challenge their good intentions .
The role of South Africa is determinant in the mobilization of resources that can be used beyond South Africa national interest .Moreover, the inclusion of south Africa ,which was smaller economy, may bring implications that the major player have some strategic interests to advance in Africa .Thus this inclusion could be viewed more as political move rather than merely an economic ambition.
South Africa, is obviously a smaller economy and smaller manufacturing within the groupings but the national and regional demands on south Africa are relatively higher compared to the other countries .we can anticipate that other countries will like south Africa play a central role in job creation, investments,fical policies Fred movement of goods and services ,technological transfer ,wage parity for both gender .All economic ,financial and commercial activities that would be beneficial to other African nations beyond the South African development committee.
However,its not clear how Bricks through South Africa economy and political actors will be able to integrate intra African trade and regional communities of central Africa,common market for Eastern and southern Africa ,West Africa economic and monetary union ,Arab Maghreb union and the Ma...