Purpose of Customer Relationship Management System in Uniklow’s Goal (Essay Sample)

University of New South Wales IT team has decommissioned the Review system - the current marking and feedback system and is looking to implement a new criteria-based marking and feedback system. This system will ideally use UNSW marking data and AI technology to help generate assessment feedback. They will have to roll out the new system before the start of the next term. As part of the consulting team assisting with this project, you have advised that this will be a custom-developed application. a) Describe the THREE (3) software types and justify why this system is deemed a one-of-a-kind type. Explain the differences between the software development methodologies (Agile or Waterfall). Based on these differences, recommend which methodology would be best suited for UNSW to adopt. [max 500 words] Identify and discuss TWO (2) potential ethical issues that might result from the use of this AI-supported marking and feedback system. Recommend a policy that details acceptable use and behaviours to address each ethical issue. [max 250 words]
QUESTION 2 40 MARKS
Uniklow has operated traditional brick-and-mortar clothing retail stores for over 10 years and is looking to grow sales by expanding internationally and online. During a board meeting, several concerns were raised that would hinder growth, such as their slow response to order updates and the lack of visibility on the success of their marketing campaigns for new products. This will prove problematic as they scale the size and variety of their inventory as well as target different regions and online channels. Enterprise systems were mentioned, but senior management is concerned about what impact these investments might mean on Uniklow.
Required:
Please answer all of the following questions:
a) Explain the purpose of a Customer Relationship Management (CRM) system in the context of Uniklow’s goal. Evaluate the impact of each type of CRM system on improving Uniklow’s ability to serve customers. [max 350 words] (15 marks)
b) Enterprise Resource Planning (ERP) systems specifically designed for retailing have caught the eye of senior management. Explain, using examples, the advantages and disadvantages of utilizing an ERP system in Uniklow’s retail operations. [max 300 words] (10 marks)
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c) An IS implementation project needs to be managed carefully to avoid challenges affecting success. Outline the project variables that Uniklow must manage and detail TWO (2) challenges specific to an Enterprise System Implementation project that may hinder the success of Uniklow’s growth. [max 350 words] (15 marks)
QUESTION 3 35 MARKS
Top executives at Company Mazon, a large logistics and transport company, are looking at ways to reduce costs in line with their low-cost industry-wide company strategy. They are considering a Bring Your Own Device (BYOD) policy where drivers, warehouse staff and accounting employees can gain full access to organisational systems on their own personal devices for use at work. This will give them access to orders, inventory, supplier and customer data without Company Mazon having to supply everyone with end devices such as mobiles and PCs. Employees will be held responsible for any damage caused using their personal devices. IT management has raised that the BYOD policy could create several security vulnerabilities that would result in a loss for the organisation.
Required:
With reference to the scenario, please answer all of the following questions:
a) Discuss, using examples, TWO (2) potential security vulnerabilities that can arise from this BYOD policy and the impacts they may have on Company Mazon’s business operations. Be clear what the form of loss may be for the organisation as well as the source of these threats. [max 400 words] (15 marks)
b) Advise the team on a combination of at least TWO (2) types of safeguards and why these are the most effective in protecting the organisation compared to others. Discuss how these safeguards would be implemented in Company Mazon’s operations to address each of these threats effectively.