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Pages:
2 pages/≈550 words
Sources:
2 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:
Horizontal mergers Business & Marketing Research Paper (Other (Not Listed) Sample)
Instructions:
the paper is about analysis of a soft beverage industry in the united states,showing computations and dates on how to come up with the business strategy by michael baye
source..Content:
Horizontal mergers
Student’s Name:
Date:
1 Calculation of HHI (Herfindahl-Hiirschman index
Percentages of the firms Market shares
Company
Revenue in billions
Market share
The Square of Market share
Coca –cola company
$ 35.7
42.5%
1806.25
PepsiCo
$22.7
27.02%
730.08
Dr pepper / Snapple Group
$14.5
17.26%
297.91
Cott Corporation
$3.4
4.05%
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