Sign In
Not register? Register Now!
Essay Available:
6 pages/≈1650 words
3 Sources
Business & Marketing
Other (Not Listed)
English (U.S.)
MS Word
Total cost:
$ 25.92

ABC Company Design Document of a Running Shoe (Other (Not Listed) Sample)


I was tasked to write a business model design document of a running shoe for abc company. attached is the sample document


One on one interviews

This technique will be used as the chief method for gathering user requirement information. It encourages face to face interaction.

Analyzing of existing documents

The ABC shoe company has been producing shoes for some time now and has in its database different information that is essential in developing such kind demanded shoes


Allows information to be collected in a relatively short period of time especially when the customers are geographically far apart

ABC Company design document of a running shoe
Running shoes are unique type of shoes that are idiosyncratic to individual tastes and preferences. This is because the sport of running is quite technical and involves very many types and designs. There is long distance, short distance and middle distance running and even then is found runners who run the same races with different techniques and styles. Other factors that could determine the choice of running shoe are the foot size, weight and size of an individual runner. This document lays out a design document of a running shoes providing information on critical issues such as methods of gathering customer requirements, translating those requirements into design document requirements, plan and design of the product and comparison and contrasts between service and product design.
Methods for gathering user requirements
Table 1: Methods for gathering user requirement
Table 1 adapted from (Mamoun, 2015), Methods for gathering user requirements.
Ways of translating user needs into the design document
The Company making the shoes needs to make sure that is understands the users of the shoes on all fronts possible. This strategy enables the manufacture to have a grasp of the user’s critical needs and idiosyncrasies (Craig, S. 2016). Ensuring that user centered design strategy is followed to the line. Understanding the detailed customer needs is the number one skill that is needed to ensure success. Once this is achieved, the company is confident that it is transferring the correct information from the customer to the implementation stage. Once this process is broken, it doesn’t matter what kind or quality of shoe is produced because it is not what the customer asked for exactly.
Another way to do this is by characterizing the needs of the users. This can be done by categorizing this need from the most recurring to the least. Doing so enables the company to be aware of the requirements that are most desired and important and thus know where to put more emphasis. A format that can be used as a good example to ensure this is when particular requirements are clustered and then categorized. Such clusters can include the weight, size of sole, type of material to use the color to be applied, shoe laced or elastic, flat or spongy and many others.
Another way is by balancing user capabilities with the capacity and complexity of technology and machinery. It is critical that a balance be found that can focus on attain complete customer satisfaction but also ensure that the capacity to achieve that is available and can be sufficiently used without compromising on the Company resources (Craig, S. 2016). Following this criterion will ensure that individual user demands are not met at the expense of the companies and market standards. A balance is arrived at. It is very important that the company is able to know that what the customer is asking for is achievable or not and that it has the capacity to offer the customer whatever they order.
Plan and design of the product
These days, customized shoes are becoming a preference as compared to the readymade type. This change is fast gaining ground in the market such that most shoe companies are beginning to embrace the order to make strategy. The shoe design tool for example gives the user the capacity to design their own shoes at the comfort of whichever place they are and then buy the shoe online. The company has a number of methods that it can use to enhance customer design priorities.
The average shoe has been all too familiar with the joining of a material, mostly leather or pulped nylon and sticking it on to a hard sole. This traditional form will not be changing much anytime soon although we offer new age designs that render the old method almost out market. A design that does not require the joining of two parts fits proper to our plans. The running shoe is an all-round single type material from the sole to the upper shoe. It is almost impossible to distinguish between the sole and the body.
A new kind of technology is being introduced to enable the running shoes to be as flexible as can possibly be. Some of these designs are referred to as sliplasted shoes. This kind and level of flexibility increases the amount of comfort such that the wear can almost not feel any shoe on the feet at all. The shoe adjusts to the movements of the feet at any angle at the same speed and twitch.
Laces less shoes are also gaining market as they allow for a level of elasticity that greatly increases comfort and performance. Our shoes will offer designs that are predominantly lace less. Shoes that have laces have a tendency to disappoint at times when they shouldn’t. Laces less designs offer a glorious alternative.
The designs are tempered and waterproofed to ensure that as minimal amount of water enters the shoe as possible. Even when the shoe is waterlogged, it takes a very short time before the material of the shoe eliminates it. Our design alloys for runners to feel comfortable in wet conditions.
The design contains double and for others triple (depending on specifications) layers to allow for durability in harsh climatic and storage conditions. When one layer is destroyed or shows signs of weakness, it is just torn apart and the preceding layer looks as brand new as when the shoe was first bought. The fabulous part to this is that the increase in layers does not increase the weight of the shoe or reduce its elegance.
Comparison and contrast of the service and product design
Designing a product and designing a service are similar in many ways but also have differences.
The table shows some of these similarities and differences


A product is tangible and can be seen and touched

A service is intangible. It can only be offered and received but not held

A product can be stored...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Introduction of BMW Motorrad X2City in Australia
    Description: The company is thinking of expanding its business in Australia. This is the preferred business plan for the company....
    8 pages/≈2200 words| 21 Sources | APA | Business & Marketing | Other (Not Listed) |
  • The Task Is To Write A Business Plan For A Firm
    Description: This paper will be a formulation of a business plan portfolio for a new start-up business venture within the oil drilling industry....
    19 pages/≈5225 words| No Sources | APA | Business & Marketing | Other (Not Listed) |
  • Personal Branding Assignment - Answers To Some Raised Questions
    Description: I like taking a setback or crisis as it emerges and tackle it from different angles. Every challenge I face individually, or as a team, I take it positively....
    3 pages/≈825 words| No Sources | APA | Business & Marketing | Other (Not Listed) |
Need a Custom Essay Written?
First time 15% Discount!