How Rexona Company Boost their Sales Revenue (Other (Not Listed) Sample)

Marketing 313 Individual Assignment
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Marketing 313 Individual Assignment
Sales are what Rexona thinks of when they talk about growth in revenue which also relates to increasing their customer base. The company can achieve this by inviting customers into a segment in which they do not currently participate. For acquisition demand, the team will be counting the non-user customers. The focus will be on those using deodorant and not Rexona. In terms of acquisition or earning share, the team will be interested in counting the number of competitive users of the Rexona brand and analyzing them based on their consumption rate (Agrawal, 2019). Retention of stimulating demand will entail counting the current customers. The team will convince such customers to use Rexona frequently especially the 25% of customers who tend to buy other brands of deodorant in a year. Retention/ earn share focuses on the customers using Rexona products as well as those of their competitors such as deodorant. The number of those using deodorant has significantly increased by approximately 19% in recent years.
In terms of belief, the customers within the stimulate demand quadrant for Rexona are considered general. It focuses on how to change a particular customer belief and how many people share similar beliefs. The belief on the acquisition/ earning share is based on the why some of the 25% of the customers prefer using the Deodorant product of the competitor together with Rexona. This could be as a result of the well fairly formed beliefs such customers have about deodorants. According to the data provided on the age pyramid for 2017, it is evident that the larger percentage of approximately 80% of the product consumers fall within the age bracket of 30-59 years of age (Agrawal, 2019). It is important to understand why 80% of the consumers in 2018 preferred using deodorant as opposed to Rexona. However, the company’s customers in the retention/ stimulate demand quadrant had a positive perspective about the Rexona product. This also revolves on what customers’ value about Rexona as opposed to the products of their competitors. On the behavior model, the team will be interested in what they want their customer to do and also the interests pursued by customers. Customers in the stimulate demand/ acquisition rarely purchase Rexona and therefore they should be moved to the state of action. On acquisition/ earning share, even though 12% purchases Rexona products, a significant number of more than 20% still prefer Deodorant. The stimulating demand segment will be focused on increasing the customer’s purchasing volume for Rexona. Retention/ earning share calls for the team to come up with a product substitute for Rexona to enable customers to have a variety of choices in the absence of Rexona.
Some of the ways that would be recommended to in