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20 pages/≈5500 words
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APA
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Literature & Language
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English (U.S.)
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Waleed Business Plan (Other (Not Listed) Sample)

Instructions:

The task entailed drafting a business plan for a coffee shop in the Sultanate of Oman. The paper thus presents an analysis of the industry, the risks, potential company competitive advantage and proforma financial statements and a projected cash flow for twelve months.

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Content:

Waleed Business Plan
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Institution:
Date:
Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc372922201" Objectives  PAGEREF _Toc372922201 \h 3
 HYPERLINK \l "_Toc372922202" Keys to Success  PAGEREF _Toc372922202 \h 4
 HYPERLINK \l "_Toc372922203" Mission  PAGEREF _Toc372922203 \h 4
 HYPERLINK \l "_Toc372922204" Company Summary  PAGEREF _Toc372922204 \h 5
 HYPERLINK \l "_Toc372922205" Rationale for Starting the Business  PAGEREF _Toc372922205 \h 6
 HYPERLINK \l "_Toc372922206" External Business Environment  PAGEREF _Toc372922206 \h 7
 HYPERLINK \l "_Toc372922207" Market Size and Growth  PAGEREF _Toc372922207 \h 10
 HYPERLINK \l "_Toc372922208" Competitor Analysis  PAGEREF _Toc372922208 \h 11
 HYPERLINK \l "_Toc372922209" Competitive Advantage  PAGEREF _Toc372922209 \h 12
 HYPERLINK \l "_Toc372922210" Pricing Strategy  PAGEREF _Toc372922210 \h 12
 HYPERLINK \l "_Toc372922211" Key People and their Job Responsibilities  PAGEREF _Toc372922211 \h 13
 HYPERLINK \l "_Toc372922212" Financial Plan  PAGEREF _Toc372922212 \h 15
 HYPERLINK \l "_Toc372922213" Startup Funding  PAGEREF _Toc372922213 \h 15
 HYPERLINK \l "_Toc372922214" Expected balance sheet  PAGEREF _Toc372922214 \h 17
 HYPERLINK \l "_Toc372922215" The break even analysis: Waleed Coffee  PAGEREF _Toc372922215 \h 19
 HYPERLINK \l "_Toc372922216" Sales forecast  PAGEREF _Toc372922216 \h 19
 HYPERLINK \l "_Toc372922217" The pro forma income statement  PAGEREF _Toc372922217 \h 21
 HYPERLINK \l "_Toc372922218" Waleed Coffee 12 month projected cash flow beginning 13/03/2013  PAGEREF _Toc372922218 \h 22
 HYPERLINK \l "_Toc372922219" Projected Profit and Loss  PAGEREF _Toc372922219 \h 23
 HYPERLINK \l "_Toc372922220" Risks and Strategic Options  PAGEREF _Toc372922220 \h 24
 HYPERLINK \l "_Toc372922221" Conclusion  PAGEREF _Toc372922221 \h 25
 HYPERLINK \l "_Toc372922222" References  PAGEREF _Toc372922222 \h 27

Executive Summary
Waleed Coffee Shop commits to address the necessity for the local coffee addicts. It is a place to dream of as one tries to run away from the daily stresses of life. It is a comfortable place where one can meet up with friends or read a book. There is a rising demand for high quality services and gourmet coffee, and the proximity of Waleed Coffee Shop will enable the hotel to capitalize on the customers of the University of Muscat to succeed. The Waleed Coffee shop will prepare the best coffee for the lovers of the beverage in the region and the sellers will complement the drink with pastries and free book, which the patrons can read when they visit the premises (AME info, 2013).
Waleed Coffee Shop is a limited liability. The business has been selling coffee, snacks, and other types of beverages. The major investors in the company include Zaed bin Zafaar, who owns 51 percent of the company and Rahim Saifullah. These two people own more than 80 percent of the company, and the startup cost for the business is 442,775.80 USD which is equivalent to RO 6,000. The company will operate in a 3,700 square foot. The coffee shop will be set up within a distance that is free to access from the University of Muscat. The owners have secured this location with a three-year lease, and an option to extend the period exists. The individual owners provided the 442,775.80 USD needed for the business to start (Bplans, 2013). Commercial banks in Muscat will offer other funds for development through loans to ensure the business begins on the planned time.
Waleed Business Plan
Objectives
Waleed Coffee Shop objectives during the first year of operation include:
To emerge as the highly rated New Coffee Shop in the area.
To realize profits from the first month of operation.
To sustain approximately 65 percent gross margin.
Keys to Success
The keys that will drive the company to success include:
-Embarking on a store design that will be visually attractive to the customers through a building plan that will enhance fast and efficient operations.
-Employee training to equip workers with the best preparation techniques for coffee.
-Adopt marketing strategies which aim to build a solid base that new customers will associate with as well as maximize the amount of sales associated with high margin products, especially the espresso drinks.
Mission
The mission of Waleed Coffee is to employ appropriate effort that will help in the creation of a place where customers socialize with each other in an environment that is relaxing and comfortable, and while enjoying the best brewed coffee, pastries and espresso in town. The company will embark on the business of helping its customers to cope with the stresses of life through providing buyers with high class services. The business will realize this through facilitating for a convenient location, great ambience, consistent high quality products, and friendly customer services. Waleed Coffee will invest in the profits to allow the shop to boost the level of satisfaction of employees as well as help provide stable returns to the investors who own the enterprise.
Company Summary
Waleed Coffee Shop is a limited liability company that embarks on the sale of coffee and other beverages, as well as snacks. It operates on a 3,700 square feet coffee shop that is situated close to the University of Muscat. The major investors in the company comprise of Zaed bin Zafaar and Rahim Saifullah, who own 80 percent of the company. The estimate startup amount for the company is 442,775.80 USD . Waleed Coffee Shop will be on the ground floor of a building that undertakes commercial activities at the Corner of East 13th Avenue at Zahid Street in Muscat. The company has made a one-year lease with the 3,700 square feet premises previously occupied by an SPA. The lease contract has a fixed rate and the owners can review the agreement after three years of operation are over. Waleed Coffee will execute each plan based on the financial strength of the business (Bplans, 2013).
The plan of the floor will include a 500-square-foot office at the back, and a 3,200-square-foot coffee bar, that will comprise of a seating area that will have 20 tables, a kitchen, one store and two restrooms. The distribution of the space around the coffee bar will be as follows: 55 percent of the total area will comprise of the seating area, 26 percent will account for production area, and the rest 19 percent will be the serving place for the customers. This business is at a commercial area that is within a distance that is walkable from the University of Muscat. The premises have the appropriate water and electricity sources, and they only require minor remodeling in order to accommodate kitchen espresso bar, and the storage area (Bplans, 2013). The coffee shop is open and has a clean interior, and wooden décor characterize the structures to help in portraying the quality of snacks and beverages which the business offers. The establishment will rhyme with a foundation that will position an eclectic place whereby people will manage to relax as they enjoy the coffee. The clear displays on the windows can allow the passerby to observe the customers as they enjoy the beverages, and the electric signs situated on the outside will help in grabbing customer traffic.
Rationale for Starting the Business
Investors regard coffee shops as the fastest growing section in the restaurant business. Coffee shops have the potential to realize up to 7 percent growth rate annually. Researchers estimate the production of coffee in the world to be approximately 110 to 120 million bags every year. The estimated coffee consumption by the Omanis every year is 1,800,000 every day. Coffee shops sell approximately 230 cups in a day. The general trend towards quality, especially among the Omani consumers plays a crucial role with respect to the growth of gourmet coffee around the country. Moreover, when consumers consider factors such as the unique and exotic elements of a product, such aspects play an essential role in providing coffee shops with a selling opportunity. The table below represents the analysis of the coffee market in Oman (Euromonitor International, 2013).
Market AnalysisYear 1Year 2Year 3Year 4Year 5CustomersGrowthCAGRStudents and Faculty2%180018361872.71910.21948.42.00%Teenagers1%300303306309.1312.21.00%Office workers2%800816832.3848.9865.92.00%Other0%5005005005005000.00%Total1.63%3400345535113568.23626.51.63%
Source: (Bplans, 2013)
Waleed Coffee serve as a place of choice for those people who prefer to get an everyday cup that has great taste in a fresh and cozy environment. These customers vary in age groups and profession. Since the company is close to the University of Muscat, most of the customers to the business will be college students and the teaching and non teaching staff. The market research of the company reveals that the customer group is a discerning one, normally fascinated when provided with better tasting coffee. Additionally, most of the college students treat coffee shops as ideal places to undertake learning activities such as group work discussions or as casual meeting points. Students of Muscat University therefore have a place to meet and discuss class work for free (Ahmad & Murshed, 2011). Consequently, the Waleed Coffee Shop will build a sustainable customer base from the scholars.
External Business Environment
To discuss the external business environment surrounding Waleed Coffee Shop, this section will focus on the PEST Analysis.
Political: Oman is a country that is stable politically. The government of the country plays...
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