Writing From Scratch A Business Plan On Perfumes App (Other (Not Listed) Sample)

Human Resources Management (HRM): Perfumes App
PMU ID #: _____________________ NAME: ________________________________
CRN: ________________________ Section #; ____________
Table of ContentsTOC \z \o "1-3" \u \hPAGEREF _Toc481429402 \hII. Industry Analysis4PAGEREF _Toc481429403 \hIII. Company Description5PAGEREF _Toc481429404 \hIV. Market Analysis6PAGEREF _Toc481429405 \hV. The Economics of the Business7PAGEREF _Toc481429406 \hVI. Marketing Plan7PAGEREF _Toc481429407 \hVII. Design & Development Plan8PAGEREF _Toc481429408 \hVIII. Operations Plan10PAGEREF _Toc481429409 \hIX. Management Team & Company Structure11PAGEREF _Toc481429410 \hX. Overall Schedule12PAGEREF _Toc481429411 \hXI. Financial Projections13
* Executive Summary--
II. Industry Analysis There is the analysis of the nature of the industry through which the particular company operates (PAGEREF _Toc481429402 \hPAGEREF _Toc481429402 \h3
XI. Financial Projections this section contains the financial statements and ratios that are projected as per the business in the future (PAGEREF _Toc481429411 \hPAGEREF _Toc481429411 \h12
Business plan: Perfumes App by A Perfume Organic
II. Industry Analysis
Perfumes App is an online application that is aimed at selling different types of perfumes. The application operates in the cosmetic and perfume industry. This is a very competitive industry globally with diverse players manufacturing and selling fragrances, beauty products, and perfumes. Besides, perfumes are mainstream products in this industry, therefore, the rivalry reveals the tendency to rise significantly. There are very many companies manufacturing diverse types of perfumes. Moreover, the industry experiences heavy growth rate because of the effectiveness of the market whereby the sales for perfumes are very promising. It is clear that the demand for perfumes increases every time based on the rising interest for different types of perfumes, especially by women and the young people (Rodrigues, Martins, Fernandes, Gomes, Mata, Barreiro, & Rodrigues, 2009). Therefore, the sale for perfumes is expected to continue rising in the future. Some of the companies in this industry are big and operating globally, while others are small and tend to operate locally. Thus, the nature of competition in this market is very high based on the demand as well as the availability of the products to supply to consumers.
The industry participants include the suppliers of the raw materials used to manufacture perfumes, producers, and sellers. Based on the fact that the market for perfumes is characterized by growth and positive changes every time, the market players experience the expected success and development. The industry trends are effective in relation to the incurred costs, prices for its products, the efficient consumer purchasing behaviour, effective marketing, and efficient manufacturing, which enhances meeting of the market demand (Unsicker, Kunert, & Gershenzon, 2009). This is an industry that is expected to realize long-term changes and continued rise in sales, especially because of the improvement of technology, whereby companies currently operate the trading activities via online.
III. Company Description
A Perfume Organic is a company that is based in New York, founded by Amanda Walker, and deals with manufacturing and selling healthy options to the synthetic perfumes with a large content of phthalates, petroleum, and acetone (Khan, 2013). Furthermore, the company manufactures products that are free from pesticides, alcohol, dyes, solvents, and petrochemicals. The company has been operating for several years, and since its establishment, it has been performing well in the market. The company deals with products, such as organic perfumes that are crafted and blended from the finest USDA certified organic botanicals to enhance the maintained purity. The company also offers a packaging that is wasteful reducing wasteful since the perfumes are made up of flower seeds and petite bottle box that is capable of being planted. The firm’s mission statement is to offer the great organic perfumes that are finest and certified in New York City (Lama, & Zhou, 2011). The current status of the company is that it is expanding because of the rising demand for the organic perfume. Besides, the shop has an online page that enables customers to make choices of the desired collection of the organic perfume products based on personal favorite scent. This is legally certified company as per the USDA Organic, OTCO, and cruelty-free and vegan certifications. Besides, the company is owned by Amanda who is the core designer and perfumer baring the innovation dream of the company. Because of the interest to serve many customers through online means, the company aims at launching a perfumes App that will enable the potential and current customers to purchase the products with ease (Jiang, Chan, Tan, & Chua, 2010). Besides, the business would allow customers a chance to search for fragrances and perfumes that are cheap and enhancing their satisfaction. App is software that is applied by internet consumers willing to buy perfumes. Nonetheless, the online perfume market is operated on 24 hours basis.
IV. Market Analysis
The market for the perfumes made by A Perfumes Organic through the app would be the digital or online customers. Nevertheless, the app will aim at reaching all perfume customers and most specifically the young people and women who make up the highest population in the perfumes market. Based on the fact that the perfumes app will be operational in the form of a mobile and internet application, the market will target mostly the individuals engaging in online trading activities. Moreover, from the fact that this is an economical beauty product, the company will target the middle and high class consumers. This will be irrespective of the geographical location since the perfumes app will focus on offering online sales services and communication to the customers through the internet. It is apparent that buyers of perfumes are many and the market continues growing with time. This will as well apply to the perfumes app, which is expected to attract increasing rates of customers. Besides, since the online market is growing with changes in the technology, it is possible to realize the customer's interest for the perfumes through the app rising (Iconaru, 2012). On the other hand, there are many competitors in this market because the majority of the companies are currently conducting their business operations online. Therefore, this company will face rivalry from many perfume companies who will as well post their sales services to their consumers in the perfumes app. But the company has a credit because of its overpowering perfumes based on their scent from the rose flower and softness. The annual sales are as well likely to be very high.
The current world is characterized by the rise in purchasing of products through apps installed either on the mobile devices or computers. On the other hand, from the fact that the perfume app applies can be installed on any device, the sales might grow significantly. The market share for this company will also be high because of the quality of organic perfumes Moreover, the perfumes are packaged in small batches that enhance recycling which attracts more customers.
V. The Economics of the Business
The major products of the company would be the organic perfumes. The sale of these products through the perfumes app will enhance the generation of the overall business revenue. The profit margin will be based on the difference between the goods sold and variable costs since the company will incur less cost and its products price will be higher. There will be fixed costs associated with the app running expenses and variable costs dependent on the level of usage of this app (Chung, 2013). The opening leverage will be high since the company will be operating through a high fixed cost structure. This means that the company takes a long time before reaching the breakeven and that much of its income will be flowing directly to the bottom-line. The start-up costs comprise the expenses that the company will incur in relation to opening the specific app and working towards enhancing its functionality. The breakeven will correlate with the level of the app's usage (Cano, Borrego, Roales, Idígoras, Lopes-Costa, Mendoza, & Pedrosa, 2011).
VI. Marketing Plan
To efficiently acquire the desired market, this company will use online marketing strategy which will aid in reaching numerous customers all over the world. The company will use its social media profiles to enable the potential consumers to be aware of the availability of its products in the perfumes app (Bock, Lee, Kuan, & Kim, 2012). By marketing through the social media networks such as Twitter, YouTube, Perfume Guild, Meetup, and Facebook, this will guarantee the company the opportunity of reaching the target customers and being in a position to serve the target market. Moreover, through the perfumes app, it will be possible for the company to market its brand and products. In this perfumes app, the company will focus on selling its organic perfumes. Its products range involves Green, Urban Organic, White Magik, Perfumed Wine-Rose, and Mejica items. The price for each perfume is the same and equals $65, with the samples being sold at $22 per each. The promotion of these products is conducted through the company's websites and its social media pages. Nonetheless, these products are sold in different physical stores. The perfumes app will only enhance the improved online distribution, which will be beyond the company’s former online sales conducted through its websites and social media pages (Orecchio, In...