Factors Influencing Overall Restaurant Satisfaction (Other (Not Listed) Sample)

AN ANALYSIS OF FACTORS INFLUENCING OVERALL RESTAURANT SATISFACTION
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INDIVIDUAL NUMBER: 7
EXECUTIVE SUMMARY
Satisfaction in the service sector is paramount to achieving best results. The current study was undertaken with an aim of assessing factors that influence the level of satisfaction among patrons. The analysis was conducted making use of a sample of 230 respondents. The results revealed that on average most patrons were somehow happy, the services were moderately good, and their attitude was thus somewhat positive. Overall, the patrons were indifferent about the satisfaction level. In addition, the analysis showed that there exist a significant difference in the level of satisfaction among patrons covering different distances from home to the restaurant. Besides, marketing communication, cleanliness, service quality, and price quality have an influence on the level of satisfaction. Thus, ranking the factors in order of importance, policy attention should be in the order of quality, cleanliness, marketing communication, and finally price of foods. The author recommended putting in place internal control systems that are technologically improved to improve service provision. In addition, the restaurant should employ professional cleaners. Also, the restaurant should embrace use of ICT tools and social media platforms, and considerations on pricing of their product should be employed more specifically making use of strategic pricing.