The Impact of Merger & Acquisition Between Coffee Shop and Securities Firm in Enhancing Competitive Advantage in Malaysia (Other (Not Listed) Sample)

MBA DISSERTATION MODULE
PROJECT PROPOSAL- 20% of Final Dissertation Module Mark
Candidate Name: ____________________
Study Centre: _______________________

Enrolment Date: _____________________ Registration number: ________
Project Title: The impact of merger & acquisition between coffee shop and securities firm in enhancing Competitive Advantage in Malaysia.
Hand in Date of Proposal: ______________
Background of the Study
Malaysia like any other country embraces the importance of engaging in business. It is realistic that business ventures enhance community and social, cognitive and emotional experience and development, thus creating the need to explore the study subject. Research study on how coffee shop and securities firm could merge to connect the community in the quest to enhance effective provision of security services. It is imperative to state that the bond between place and people are molded into a whole. Product consumers do not intend to disclose security issues to the respective firms that handle such matter; but when integrated with coffee shop business, and securities firm, consumers could integrate well based on social relations.
However, interconnection between members of the community and coffee shop could be explicated as an enhancing fact in improving security within the market scope especially in the country, Malaysia. Integration between coffee shop business and security firm will address collapse and consequent revival among Malaysian communities. This will probably minimize the currently exhibited cases of disconnection especially between families, friends, neighbors and corresponding social structure. Moreover, when integrating coffee shop with securities firm, a number of themes would emerge in relation to people, their feelings, activities and prevailing unique social climate within coffee shop. This could enhance culture facets and sense of belonging, which are fundamental in productivity, personal growth, territoriality, support and networking to ease work of securities firm.
Moreover, both length of patronage and sense of attachment to community could be enhanced through joint venture between coffee shop business & securities firm in Malaysia. Now, since the main company is coffee shop, which intends to make securities firm as a support industry, merger and acquisition between the two companies should underscore innovativeness in creating value. It is imperative to assert that both companies are service providers hence they target culture and consumer behavior as assurance of quality services to the community. However, it implies that, adoption of appropriate strategies should be considered to enhance their competitive advantage. Both companies should work towards gaining consumer loyalty.
Problem Statement
Coffee shop business and securities firm are two industries, which are capable of exhibiting rapid growth in the country. Malaysia as a country is characterized by increased adoption of coffee culture, likewise to integration of security firms to enhance safety and well-being of the people. Through information exchange, especially when taking coffee, many people would immensely gain interest to invest on security services hence creating links that benefit both companies. This is why research study targets in-depth understanding of how joining coffee shop business and securities firm could give competitive advantage in Malaysian markets.
However, the study offers great insight on small and medium enterprises through exploring effective strategies in integrating small organization within major business. A process that could be used to explore four main questions as follows;
What are impacts of merger between coffee shop and securities firm in Malaysia?
What are the competitive advantages that could be encountered when two industries dealing with different services merge?
Does amalgamation between coffee shop and securities firm exhibit both positive and negative effects in Malaysia?
Does integration between coffee shop and securities firm work better for emerging companies in the competitive industries in Malaysia?
Significance of the Study
In Malaysia, most of renowned companies/ organizations use respective brand names as competitive advantage over new and small industries. This has been happening despite low quality services provide to consumers. However, when exploring how joined Coffee shop business & securities firm could be adopted as competitive advantage in Malaysia, it is pragmatic to derive strategies that could integrate mall business organizations. This would mainly greatly impact on productivity of small organizations to outweigh competitors. Thus averting the overreliance on lucrative brand names that confuse consumers who are optimistic of securing quality products and services to their satisfaction.
However, scholars and researchers will also benefit from the study. This could be exemplified through knowledge expansion on how amalgamation between small organizations could enhance competitive in satisfying both product and service consumers, and other corresponding areas with similar considerations in Malaysia and global markets. Moreover, the process will necessitate ability to explore more research within study area. Hence the study could act as helpful resource and sources of secondary data for literature review on how small organizations could take advantage of their competitors who adopt brand name as marketing strategy within service provision industry.
Organization of the Study
Introductory chapter is purposefully aimed at explaining the overall study structure. However, the chapter derived in-depth discussion of problem statement, research questions and study significance to enhance understanding of the whole dissertation. The next chapter will explore comparative literature for the study leading to methodology chapter which will as well, major on data collection and analysis. Moreover, chapter four will effectively report on study findings. This would be later on be prove the interrelation to literature review. The final chapter will entail discussion, recommendation and conclusions, which would be further mapped to literary information and study objectives. Moreover, it will culminate into suggestions for further study based on exhibited weaknesses of current research. References and appendices will come on the last pages of the study.
LITERATURE REVIEW
2.1 Introduction
This section majorly draws on literature within research area; the impact of merger & acquisition between coffee shop and securities firm could enhance competitive advantage in Malaysia. However, there is vast literary information materials like books, journals and articles with precious research study topic. The materials ore essential for the study since they act as basis for observation to be explicated during the study in line with impact of merger & acquisition, based on study objectives. However, when considering the integration between coffee shop and securities firm, merger and acquisition plays great role in enhancing competitive advantage in Malaysia. In this respect, it is sensible to understand the meaning and application of the term merger and acquisition as explained below.
2.2 Merger and Acquisitions
In competitive business environment merger and acquisition has been affirmed to play positive role in organization’s progress. From definition, merger and acquisition refers to combination of distinct forces by two or more firms that intend to operate as one (Kovacich & Halibozek 2005). Moreover, according to business or economic perspective, merger and acquisition is regarded as voluntary combination of companies into one larger company (Cartwright & Schoenberg, 2006). The process involves stock swap or cash payment to the target company. It implies that both companies merged have to share risks involved in the deal (Mitchell & Mulherin 1996).
In furtherance, Kovacich & Halibozek (2005) exemplified acquisition as a buyout or takeover. A process in which a purchase business combination involves company known as predator, or acquirer taking over targeted firm (Cartwright & Schoenberg 2006). In the process, one company proposes purchase on another firm, when the proposed purchase is accepted then the acquired company becomes subject of the acquirer’s management (McLaunglin 2010). It there is not resistance and once the acquiring firm has identified all possible targets, there has to be an established suitable price or range of prices; after which the tentative payment terms, be it bonds, cash, shares or combination of all these (Cartwright & Schoenberg 2006). Thereafter, the acquiring firm’s management would decide on the best way to approach Target Company’s management for merger approval (Mitchell & Mulherin 1996).
After signing agreement terms, the management of two companies issue statement to their stakeholders with indication that merger is approved, thus shareholders would be obligated to surrender their shares to predetermined financial institution along with distinct assigned power of attorney (Cartwright & Schoenberg 2006). Thus transferring share ownership to the acquiring firm. This implies that retarget firm’s shareholders gets specific payment on common stock of the acquiring company (Cartwright 2005). Moreover, it is somewhat difficult to decide for the shareholders, but the one who would like to be part of the merged company are allowed to become shareholders of the acquiring company (Mitchell & Mulherin 1996). This is done through either cash, bonds or combination of both, and other securities. However, it enhance exploration of financial performance as illustrated below.
2.2.1 Financial Performance
Among challenges that enhance the need for merger and acquisition is com...