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13 pages/≈7150 words
9 Sources
Business & Marketing
Reaction Paper
English (U.S.)
MS Word
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Marketing Strategy: Collecting, Distinctly Analyzing And Reporting Statistics (Reaction Paper Sample)


An evaluation of Four Seasons in relation to Hilton and Aman with specific reference to special services and marketing strategy

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Reliable performance measurement
Performance measurement involves the processes of collecting, distinctly analyzing and reporting statistics and information with regards to the conduct of an individual or an organization. Performance measurement can be best carried out by a manager or a supervisor on an employee. It helps in evaluation of workability of an individual. There are several criteria of measuring performance. This paper focus on reliability as a criterion of performance measurement. According to Sorensen (2002), “Reliability refers to the level with which a series of repeated measurements produce similar results while reserved under undistinguishable conditions”
How to ensure reliable performance measurement
Reliability in performance measurement can be ensured through six distinctive steps: effective planning, selection of performance indicators, program delivery, performance monitoring, report on performance and performance evaluation. According to Bourne, Mills, & Neely (2000), it is the role of managers to ensure that the aforementioned steps are following in designing a suitable and more reliable performance measurement. Employees must also play their role of strictly following rules and regulations in line with achievement of a reliable performance measurement. Reliability is an aspect of mutuality that is highly dependable on the availability of two parties (a manager and an employee) for effective realization of organizational goals.
It is not guaranteed that when you have good planning, you must expect good performance. However, proper planning by managers may assist in the development of stout performance measurement systems that can be more effective in an organization’s daily operations. The management must identify a program logic through processes of outcome selections, impact definition, output identification and identification of resources.
Secondly, to achieve reliability in performance measurements, managers must select performance indicators (Golafshani, 2003). There are two types of performance indicators: Strategic indicators and accountability indicators. In a case whereby the outcome measures are aimed at tracking the organization’s achievement of strategic goals, the strategic indicators will be to measure the company’s performance against outcomes and impacts. This is a representation of strategic indicators. Accountability indicators can be identified through various ways of output measurement by typically assessing and evaluating quality, quantity, targeting, cost and coverage of the performance being measured.
By program conduction, the management can ensure reliability in performance measurement. A program should be geared towards change effectuation and its implementation must be relevant to the organizational objectives (Golafshani 2003). Managers should introduce programs such as training and impromptu works unique to employee’s daily routine and operations to test on their performance and on whether it is reliable.
Research by Allcock et al. (2002) indicate that data collection and monitoring of performance may also help managers in achieving reliable performance measurements. Managers must analyze data and obtain meaningful view of performance and conduct adequate comparisons of performance of individual employees. Data for such activities can be gathered from within the documentation of the organization or from previous work places of the employees. Managers must also check for integrity of this data and any flawed data must not be considered. In the case of Samsung Smartphone Company, data on employees is electronically preserved and the management is able to monitor the daily activities and operations in the different Samsung branches especially in China. This has greatly assist...
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