Business Communication (Research Paper Sample)

Business Communication
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Table of Contents
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Executive Summary  PAGEREF _Toc389062379 \h
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Introduction  PAGEREF _Toc389062380 \h
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Conclusion  PAGEREF _Toc389062381 \h
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Recommendation  PAGEREF _Toc389062382 \h
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References  PAGEREF _Toc389062383 \h
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Executive Summary
The purpose of this paper outlines the impact of social media on the business communication. The methodology used in this research is descriptive. Social media has a great contribution on the day to day life of individuals. In business communication, social media has made important contributions that are essential to the growth and development of the business. Social media has increased openness, connectedness, community, and collaboration in business communication. There is the need for businesses to train their employees, especially the sales persons, on how to use social media in promoting the business products and services. Every business needs to create an account in various social sites, for example, Tweeter and Facebook, in order to improve business communication. Additionally, there is the need for all businesses to use the modern technology with the intention of easing the use of social media in business communication.
Introduction
Social media is a social connection among people in which they share and exchange ideas and information in networks and virtual communities. Social media has become part of many people’s life (Clarke, 2010). This is because; social media has many applications ranging from personal communication between friends to industrial application (in communication, marketing and product promotion). Today, social media is making significant contribution in business communication. It is normal nowadays for business managers to communicate their messages through the social media (Bryfonski, 2012). Additionally, due to interaction platform provided by social media networks, for example, Tweeter and Facebook, it has become possible to the employees to contribute to the formation and implementation of new business procedures in the company (Clarke, 2010). Due to many contributions that the social made in business operations, it is necessary to study social media in relation to the impact it has on various aspects of the business operation. This paper seeks to outline and discuss impacts of social media on business communication.
The Impact of Social Media on the Business Communication
Businesses that are focused to grow and develop to become leaders in their field of operation have realized the value of their online presence (Brito, 2012). Most companies appreciate the important roles that the social media play in conveying different messages and in promoting communication. Through the social media different departments in an organisation are able to communicate (Clarke, 2010). Business managers are able to communicate with different stakeholders in the business. Nowadays, it is even possible for the management team to interact with the supplier and the business customers (Li, 2012). Through the use of the social media, it is easy for a company to collect information about what the customer want, in terms of the product offered.
Due to the quality of the social media in day to day life, nowadays, the success of the business depends on how it employs the social media in its daily operations (Brito, 2012). This is because; a company or business that can use the best tactic in communicating with the target customers can increase the customer base and sales as well. With the presence of the internet in all corners of the world, today people have become very reliant on the social networking in order to get different information the new products and services in different companies (Li, 2012). Social networks such as Pinterest, Tweeter and Facebook, provide much information to the business customers and suppliers. Additionally, many companies are using the social network to market and promote their products (Clarke, 2010). It is a common occurrence nowadays to find a company posting adverts on Facebook page for the client to view or to post a feed on Tweeter for client to follow.
The most significant thing that has influenced the management team in different companies to use a social media is that the social network does not recognize the geographical limitations or even a customer, once the information is posted to the social network; all people connected to the social network will be able to view the information (Clarke, 2010). Employment of the social media has helped many companies to increase brand loyalty among the clients. Additionally social media reduces the cost of operation since the business can achieve a lot, through the social media, without spending much money (Brito, 2012).
Social media has been acting as a vehicle through which business convey their messages. Social networks provide a platform through which the solution providers, sellers and the product end users. Through the social media, the product users are able to communicate with their peer and recommend them to buy a particular product (Li, 2012). Customers are able to learn about the value, features and benefits of a certain product from a certain producer and able to make a decision. Additionally, through the social media, clients can inquire about the vendor’s reputation (Bryfonski, 2012). This is possible since one can communicate with a friend through the social media platform and discuss different companies that produce similar products. Wide variety of information can be obtained from different individuals in the social media. Since the social media has eased communication between the business and the customers and suppliers, the company has been able to spend less money in advertising their products. With the presence of social media platforms customers and suppliers are able to access the information they want through social interactions (Clarke, 2010). Thus, by easing business communication, social media has helped in minimizing the expenditure in different business operations. Since it is easy to spread relevant messages to many individuals globally, it has become unnecessary fro the companies to use many sales persons and marketing teams (Brito, 2012). Thus, social media can increase the rate at which business communications are delivered, without incurring much costs.
Social media has impacted on business communication by changing conversation. Unlike in the ancient times, when social media was not invented, most business communication used to be one way mode of communication (Clarke, 2010). Today, with the existence of the social networks, communication will never be one-way (where someone would send a message to a passive audience). With the help of the internet, communication through the social media is at least two-way mode of communication (where a person can send a message to a particular person and get an instant message). Additionally, the social media has created a situation whereby many people can be able to communicate at the same time, multidimensional conversation (Brito, 2012). Thus, since the social networking, for example, Tweeter and Facebook, engage everyone who is involved, business communication has changed to the extent that multidimensional discussion is used in the social media where everyone involved make their contributions.
As a result of social media, nowadays, business communication involves contribution of different people. Social media make it possible for the interested people to make a contribution on a particular subject. For example, presence of the option for a Facebook user to comment encourages the Facebook users to contribute on any problem posted on the Facebook page (Clarke, 2010). In line with business communication, any company that use the social media in conveying different messages, can invite people to contribute to several problem arising in that particular business. Thus, social media increase interaction in business communication (Li, 2012).
There has been increased in collaboration in business communication due to the use of the social media in business communications (Jussila et al., 2014). In social media, there is a platform that makes it possible for an individual to exchange information between them and the audience. This is because; the social media can invite participation of different audience (Clarke, 2010). Thus, by use of the social media in business communication, the business in able to create a fast and simple mutual platform that distribute information in an organized manner.
Additionally, with the support of the social media, there is increased connection in business communication. It only requires a click in order to accessing information online. When it comes to connection, social media provide the best connection due to the presence of several links available in different social networks (Brito, 2012). Through the social media, different users are able to create their accounts and web pages that are interconnected through the use of the internet. This ensures that when any information is released in one link other people are able to view that information and able to react to it (Li, 2012). In business communication, increase in connection helps the business able to send information to a wider audience.
Another impact of social media on business communication is creation of a community. The primary characteristic of social media is the formation of community: relationship and fellowship with one another who share universal interests, attitudes, and objectives (such as professionalism, companionship, political opinions, and photog...