Finding Out The Target Market and The Competition in the Market (Research Paper Sample)

Work and play market research
Part one
Work and play garment is speculated to one of the most purchased garment by the young adults who are moved by fashion. Glad Rags fashion boutique has been conducting research on the product market for the purpose of knowing where to sell the product, the price expectations from the customers and the competition from other fashion boutiques around. Below is a list of the market research findings;
Competitors
After a successful research from our professional team, the research showed that there has been a rise in competition for the past few years from the surrounding rivalry competitors. This is a major threat that needs to be tackled carefully for the maintenance and future of Glad Rags fashion boutique. The new competitor in town is ‘the American imports fashion boutique’ which opened not long ago. Since it is well equipped with a variety of clothing, it has been a threat for Glad Rags boutique which has gassed up the managers to be on toes and come up with a strategic plan of dealing with this high competition.