The Impacts of Technology on Sales. Research Paper (Research Paper Sample)

The Impacts of Technology on Sales
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Introduction
It is inarguable to assert that technological improvements have had numerous revolutionary effects on various aspects of human life. Technology in the fields of agriculture, processing and manufacturing, transport and communication as well as business and commerce has seen man benefit immensely from its diverse uses. To that regard, a lot has improved with respect to sales. The core purpose of any business is to make profits. It is every business’s aspiration to maximize on sales for the purposes of making profits. Through the internet, buyers and sellers have been able to interact in a totally different dimension. Social media technology, more specifically, has played a pivotal role in shaping modern day trends in sales and marketing of products and services. In his words, Cruda (2019) notes that “From prospecting, to negotiating, to closing deals, technology has influenced various stages in the sales process”. With a far and wide reach, social media can be described as a total game-changer. The proceeding paragraphs of this essay will provide in depth insights on the impacts, both positive and negative, that technology has had on sales while analyzing suitable case studies to that regard.