Inbound Marketing Funnel (Research Paper Sample)

Inbound Marketing Funnel: American Humane Association (AHA), Washington, D.C.
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Attract
Blog posts: In collaboration with the American Humane Association (AHA), design blogs that use plain and simple, but imploring English, outlining the need to take up responsibility to stop child abuse. The blog articles will contain statistical figures on child abuse and possible outcomes of the abuse to the children affected. Also included will be graphic images and videos or video links to abused children.
SEO: Design the website in a proper and prominent way to ensure that anyone searching the word “child” meets the content articles on child abuse. As such, the content articles in the blogs or pages will be written to include the content words of “chid,” “child abuse,” “child health” or “child statistics.”
Social Media: Include posts in Facebook and Twitter on Child Abuse. Create pages on child abuse and sponsor them to appear as ads for easy visibility by the social media community. Post videos and graphic images of child abuse, and if possible, include a photo of a celebrity claiming to stand against child abuse, while inviting the public to stand with them.
Convert
Calls-to-Action: After reading the blog articles and social media posts, the visitor will be invited to take action by using phrases “Do you love children? Click the link below to protect our children from abuse.” Or “Have you witnessed a child abuse incident? Click on the link below to report.”
Landing Pages: After clicking on the calls for action, the visitor will be sent to a landing page where they will be guided on to become an activist against child abuse, or fill out a form that will allow them to report incidental abuses.
Close
Lead Scoring: The visitors’ browsing history and emails will be stored in a secure and centralized database for future interactions such as advocacy or the need for signatures to pass a policy regarding child abuse.
Social Media: When a different user signs into the social media, they will be notified of the pages and...