INTERNATIONAL MARKETING ASSESSMENT. Research Paper (Research Paper Sample)
THE PAPER EXPLORES THE MARKETING STRATEGY NEEDED TO EXPORT CANADIAN CEDAR WOOD TO ISRAEL.
source..
International Marketing Assessment
Western Red Cedar Wood
“CARLWOOD”
International Marketing
MBAD 634
Submitted to
Dr. Keith Brown, PhD
By
Karam Abusafi
20055446
* Product description CITATION Wes11 \l 4105 (Western Red Cedar)
Western Red Cedar is found on the pacific Coast in the valleys of British Columbia. This type of wood has a yellowish tinge to the heartwood which varies from red to rich brown. It’s straight grained and non-porous and has a unique aroma.
This type of wood is highly resistant to weather changes and decay, Western Red Cedar is perfectly suited for outdoor installations where hardiness and stability are required. This type of wood is being used in wide variety of products such as doors, window component, sashes, veneers, poles, posts, decking, wall panelling, exterior siding and fencing.
Red Cedar is one of the lightest of all commercially important types of wood; it’s moderate strength softwood with excellent weather resistant and decay resistant. It has excellent working qualities and ability for painting.
* Historical Assessment CITATION TDS09 \l 4105 (TDS, 2009)
* Economic Trends
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