International Marketing Plan Business & Marketing Research Paper (Research Paper Sample)

International Marketing Plan
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International Marketing Plan
1 Targeted Market and expected positioning
Oreo, one of the world's best-selling cookies in over 100 countries across the globe succeeded to reach a specific and defined group of consumers through massive communication on social networks and television in a more creative, originality, and reactivity manner. The reason behind its success is the ability for each country to match the consumer taste and preference. That is why the product dominated North & South America, Asia, Europe, Africa, Middle East, and Australia. However, numerous substantive research studies have clarified that half of adults aged between 18 and 24 love to buy cookies that they like the best rather than going for the healthiest and recommended choices. This makes an ideal targeted market for Oreo cookies since consumers, in most cases, do not count healthfulness as a factor to consider when buying cookies they like the best. Further research shows that even among older consumers, only a few attributes such as low cholesterol and how sweet the cookie is carries some weight. In this sense, although Oreo does not target adult directly, the company focuses on kindergarten kids, high school students, and young families.