International Marketing Plan Business & Marketing Research Paper (Research Paper Sample)
The task was about Oreo's international marketing plan which constitute: Targeted Market and expected positioning, marketing objectives, and SWOT Analysis.source..
International Marketing Plan
International Marketing Plan
1 Targeted Market and expected positioning
Oreo, one of the world's best-selling cookies in over 100 countries across the globe succeeded to reach a specific and defined group of consumers through massive communication on social networks and television in a more creative, originality, and reactivity manner. The reason behind its success is the ability for each country to match the consumer taste and preference. That is why the product dominated North & South America, Asia, Europe, Africa, Middle East, and Australia. However, numerous substantive research studies have clarified that half of adults aged between 18 and 24 love to buy cookies that they like the best rather than going for the healthiest and recommended choices. This makes an ideal targeted market for Oreo cookies since consumers, in most cases, do not count healthfulness as a factor to consider when buying cookies they like the best. Further research shows that even among older consumers, only a few attributes such as low cholesterol and how sweet the cookie is carries some weight. In this sense, although Oreo does not target adult directly, the company focuses on kindergarten kids, high school students, and young families.
- ADVERTISING IN UAE Business & Marketing Research PaperDescription: United Arab Emirates definition is a dynamic and modern country that is characterised by ultramodern malls that are stocked with virtually all products that would interest people from all over the world. For this reason it has become an international business hub. Many international companies...3 pages/≈825 words| 2 Sources | APA | Business & Marketing | Research Paper |
- CONSULTING COMPANY: BAIN AND COMPANY UK Business Research PaperDescription: The purpose of this research report is to discover the extent at which the consulting companies in UK for this case the Bain and Company have risen to be the best world class consulting firms in the world. The secondary data was collected from various resources including the company’s data stores...12 pages/≈3300 words| 8 Sources | APA | Business & Marketing | Research Paper |
- Evolution of Management Accounting or Opportunity Costs EssayDescription: Accountants and economists, particularly scholars, have supported the opportunity cost conception as the main decision cost idea. However, there exist specific circumstances, which need to be fulfilled before using the opportunity cost model in the accounting setting...5 pages/≈1375 words| 7 Sources | APA | Business & Marketing | Research Paper |