L’Oréal Business & Marketing Research Paper Essay (Research Paper Sample)
The task was to conduct an independent research on a public corporation of choice and to write a 4-6-page paper on:
1. How globalization and technology changes have impacted the corporation.
2. Application of the industrial organization model and the resource-based model to determine how the corporation could earn above-average returns.
3. How the vision and mission statements of the corporation influence its overall success.
4. How each category of its stakeholders impacts the overall success of the corporation.
The sample is about the company called L’Oréal. This is the biggest company in the world that deals with cosmetics and beauty products. The sample applies all the four points required in the instructions to analyze the company.
L’Orйal
Name
Course Title
Professor’s Name
Date of Submission
L’Orйal
Introduction
L’Orйal is the biggest company in the world that deals with cosmetics and beauty products. Since its inception in 1909, L’Orйal has grown to establish subsidiaries in 130 countries across the world (Fivek, Hovis, Miller, & Spangler, 1, 2015). The company has employed about 86,000 people across its global locations. It generates revenues of $29.4 billion, while its main competitor Unilever generates $21.5 billion (L’Orйal, 2, 2018). Due to the impacts of globalization, L’Orйal has found new opportunities to grow its customer base beyond one billion (Fivek et al., 1, 2015). The current paper aims at evaluating L’Orйal’s overall success from the perspectives of globalization, technological changes, industrial organization model, and resource-based model. Further, the mission and vision statements of the corporation are analyzed and how each stakeholder influences the firm’s overall success.
How Globalization and Technology Changes Have Impacted the Corporation
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