Google Staffing Organizational Model (Research Paper Sample)

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Google Staffing Organizational Model
Google Incorporated is a US multinational corporation headquartered in Mountain View, California (Datamonitor Report, 2012). Google leads its market category in providing a wide range of internet related products and services. Examples of services provided by the company include internet advertising, cloud computing, software development services, and search engine services (DATAMONITOR: Google Inc. 5). The company offers advertising services through its websites. Other products from the company have been adopted for the mobile communication market such as android mobile systems. Larry Page and Sergey Brin founded the company while they were still students at Stanford University. They completed their first major invention in 1996 and incorporated it in 1998 (DATAMONITOR: Google Inc. 4).
Mission and Vision Statements
From the analysis of the company’s website, it can be seen that Google has both official and not so official mission statements. First, the company’s corporate mission and beliefs states that Google aims to organize all the information in the world and make it universally useful and accessible to any person (Ritson 48). However, a further analysis of the Google’s information shows that “don’t be evil” was included in the company’s 2004 IPO as a mission statement. This mission statement shows that Google assures its stakeholders that it aims to do good things for the world without compromising its long-term gains. The mantra ‘don’t be evil’ argues that Google does good things for its users.
Vision
Since the company focuses on organizing all the information in the world and making it accessible to everyone, its vision is focused on improving the ways people are connected to information (Reid 4). Being global but remaining truly local ensures that it serves all its stakeholders.
Goals & Objectives
The company’s goals and objectives are tied towards the realization of the overall mission of organizing all the information in the world by making it accessible to everyone. The founders of the company describe the first goal of the company as delivering a perfect search engine that understands all the needs of users and provides information on exactly what is being sought. There is no doubt that Google has done its best to deliver products and answers beyond what consumers were looking for. The variety of free products and services from the company helps to validate this goal.
The second objective of the company is ensuring faster and smarter searches. Any google search provides customized results that are valid and valuable based on the key words. All products from the company are categorized correctly according specific product categories. Third, the company aims to deliver a variety of tools and facilities that suit all types of needs on the internet and off the web. Most programs and products from the help businesses and entrepreneurs to satisfy their needs. Even though advertising is the major revenue generating tool for the company, advertising services from the company have enabled millions of other businesses to find their customers. As such, providing effective and customized advertising services is a major goal for the company. Finally, the last goal and objective of the company is building products and services that will not only help in building the web but also improving web experience. Google products like Android and Google Chrome have made access and browsing on the internet to be simple and faster.
Organizational Strategy
Larry Page and Sergin Brin envisioned and implemented a perfect strategy that has enabled Google Inc. to deliver value to customers, improve business, and build sustainable position in the market. By understanding the diversity and complexities surrounding the technological industry, company founders adopted risk avoiding strategies by analyzing the causes that led to failures of startups. Analysis of profitability levels and core competencies enabled the founders to organize their organizational strategy based on these tenets. As such, Google’s organizational was created based on capabilities, core competencies, and resources to enable it to create a strong organization driven by excellent performance and high levels of profitability (Bhatia, and Deep, 2012).
HR & Staffing Strategy
Google has one of the best-funded recruiting functions in the world. The HR team and director of recruitment at Google have made significant efforts to enhance recruitment efforts of the company. For every 14 employees, Google Inc. has 1 recruiter. This ratio shows that the company has an impressive strategy in terms of staffing the organization. The HR and staffing strategy at the company is important in enabling the company to develop a strong recruiting culture to enable the organization to satisfy its human resource needs (Leslie).
Staffing Policies & Programs
Google offers extra-ordinary benefits to “Googlers” (Google employees). These benefits are clearly stipulated in the organization’s staffing policies thereby ensuring that the company captures the attention of all potential employees. The benefits awarded to employees are also designed to break down functional barriers, encourage collaboration, and stimulate innovation and creativity (Minyu 161). The second staffing policy in the company’s recruitment program is hiring only talented individuals. Focus, excellence, self-motivation, and innovativeness are key personality attributes expected from Google employees. Potential applications are subjected through numerous activities and projects where all talents and capabilities are put to test (Briscoe 8). It also enables Google to profile employee interests that might assist in employee improvement.
Support Activities
Recruitment, placement, and selection process is a key priority at Google Inc. After the HR department has conducted recruitment, placement, and hiring process, the qualified candidates are presented to their respective positions within the organization. This leads to the most important strategy that involves analyzing the objectives and requirements of particular positions and optimizing them to fit the Google culture. Support activities are then created to enable the organization provide needs and create reward programs for the employees. Once employees have been selected, there are subject to benefit from exceptional rewards and programs. First, Google offers flexible hours for all professional employees, health benefits, and free drinks and snacks.
Google Inc. also serves free meals to all employees and restaurants are available in multiple locations throughout the company. Free meals comprise of lunch, dinner, and breakfast. However, employees are not allowed to take away any food from the company. The third benefit policy is the provision of free shuttle services to several locations. The company also offers a fuel incentive program to help employees limit their costs. The company does not require employees to wear official clothing because the company’s policy is developed on grounds of a casual clothing policy.
Core Staffing Activities: Recruitment: external and internal
Core staffing activities at Google entails analyzing all the hiring and staffing needs at Google including the examination of workforce aspects. The recruitment objectives are aimed at fulfilling qualitative and quantitative needs to assist in creating effectiveness of the Google. Internal recruitment objectives involves analyzing internal employee profiles to ascertain whether any vacant positions can be filled using the existing pool of manpower. As such, internal recruitment needs aims to match the available abilities, individual skills, experiences, and other attributes that might help to satisfy the organization’s staffing requirements. Lastly, core recruitment needs are geared towards rewarding employees with a conducive working environment.
Selection: measurement, external, internal
Google company has an employee selection and hiring process which tends to hire the most creative and talented individuals. On average, the company receives more than one million applications but only about 2000 individuals are employed. When a vacancy arises in Google, the Human Resource department will always try to fill the position with the existing employees but if that is not possible, they will look for replacements externally. Before, the actual selection process, the Human Resource department will first make a documentation of the roles and responsibilities of the positions to be filled. From the list of applica...