The Concept of Branding and Personal Branding (Research Paper Sample)

The Concept of Branding and Personal Branding

Personal branding has become a vital part of the success equation for any professional who wants to succeed in all aspects of life. It is defined by its use of image and identity to gain the attention of a target market. This marketing strategy is done through various media such as advertising, branding, and personal appearance (Blumenfeld, 2018). Brands are used to systematically create an identity for a product or service that creates this perfect image toward the target market. This can involve using imagery like advertising, logos, slogans, advertisements, depictions in social media posts, etc. Therefore, the concept of branding and personal branding is the creation of a perfect image that depicts your best qualities towards customers and clients. Personal branding is essential because it allows individuals to showcase their skills, abilities, and talents to potential clients.
A detailed marketing plan to increase your personal social media presence
To create a personal brand, individuals must be able to quickly build an identity for their business on major social networking media sites. Most social media platforms use algorithms that reduce posts and content from the platform. There are different strategies individuals can use with the idea of making a personal brand page for their website or business. These strategies include using hashtags, having a popular post, using popular hashtags, using original content, and many others. 
This is done through social media optimization (SMO) and social media marketing (SMM). Social media optimization is a process to ensure the content on social networking sites is relevant, users are returning, and shares are being seen (Romeika & Ingrida, 2022). Social media marketing is a strategy to increase engagement and followers on the personal branding page. There are many different ways an individual can accomplish this goal. A successful personal branding strategy will not only give an individual a great chance at receiving clients or customers, but it also provides that extra confidence they may need in their career.