Understanding Strategic Differences of The McDonald Food Chain and The KFC Food Chain (Research Paper Sample)
Select two companies in the same industry, either in service or in manufacturing. You can select industries such as fast-food, banking, healthcare, computer manufacturing, or auto manufacturing. Use the Internet to visit the selected companies’ Web sites and collect the following information: - Their mission statement, - Target market, and - Specifics of their product and service offerings.
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Understanding Strategic Differences
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Understanding Strategic Differences
The McDonald Food Chain
McDonald's is an American fast-food chain run as a small restaurant by Maurice and Richard McDonald's in California in 1940 and has since been one of the world's largest food companies with more than 36,000 offices in more than 100 countries. McDonald's primary goal is to be a socially responsible company that treats its stakeholders fairly, serving delicious food at affordable prices in a friendly and enjoyable environment (Wallace, 2020). McDonald's primary target customers are toddlers, parents, teens, and colleagues. McDonald's has a target market for people between 8 and 45, but that range goes beyond this demographic.
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