Post-feminist Identity and Consumer Beauty Advertising (Research Paper Sample)

Semiology on PETA Image- Post-feminist Identity and Consumer Beauty Advertising Name InstitutionCourse InstructorTask Date due Semiology on PETA Image- Post-feminist Identity and Consumer Beauty Advertising 
Essay plan- Semiology on PETA image
Background information
There are new sexualizations taking place in the world today. The essay will give the background information of semiology and how it relates to sexism and post-feminist.
Background 1
Define Semiology
Background 2
Show the changes in sexism and post-feminist social culture
Para1
Highlight the ideology used in the image
Para 2
Analysis of the image to show the implied narrative of sexism, class and technological growth
Para 3
What signs are used in the image?
Para 4
-What are the iconic used in the image?
-Denotation and connotation of the iconic used
Para 5
-Dressing code used in the image
-Connotation and denotation of the dressing code
Para 6
-What is the camera angle used?
-how does the camera angle affect the image?
-Connotation and denotation of the camera angle
Para 7
-Setting of the image
-Denotation and connotation
Para 8
-Lighting used in the image
-Does lighting affect the image appearance?
Para 9
-What is the image model?
-What is the denotation and connotation of the model?
Para 10
-Is there any body language used in the image?
-What is the importance of non-verbal clues used in the image?
-conclusion

Background in Semiology
Semiology is defined as the study of signs used in social or cultural human endeavors. There are a lot of changes in the current contemporary culture where sexuality, gender, and distinctive neoliberal are taken to be part of post-feminist. As seen from the image PETA- inscribed as "all animals have the same parts" is evident that many changes have taken a new shift in women's "new sexualization." As a result, the image gives a picture of consumerist, post-feminist, and neoliberal culture that is present in the media; however, the culture is used to understand the female sexuality that is clearly embodied in the figure chosen in the advertisement. Consequently, women are in the front line of entrepreneurial advertisement and product consumption; women are, therefore, empowered, and their economic status is a crucial figure to determine their feminine success and also failure (Durham, 2007). The following image is used in the analysis:


Ideology used in the image
The picture of PETA is used to show a new radical face of political representation. Consequently, the model can be used to construct various privileges, including sexuality, women, class, disability and abilities, and race. However, it is important to consider all the constraints involved in counter feminist back panics that were as a result of misuse of products and appropriate female behaviors that brings out an explicit ideology of political and freedom as shown on the image.
The implied narrative in the picture is the issue of sexes, class, and technological growth and development in semiology. In the picture, Pamela Anderson for PETA is focused to show how technologies have contributed in sexiness. From the image we can understand female sexiness that can be used in public advertisement, academic discourse, and life's double cycles; however, it is important to consider the old debates that can circulate with or without impacted momentum.
According to Carboni (2007), various signs have been used for the image to show the development theory and methodological systems that can be used to expand the connotation of sexiness and the issue of technology. Firstly, the hair styles in the image are very attractive and sexy. In the case of an advertisement, the image will be vocal, and it might attract may view. As a result, the denotation in the image is to find out what can happen when such an image can be used to make sense out of people. Additionally, it is important to know what can be lost in case such an image is displaced to the general public. The image is a symbol of the contradictions and complexities that face the consumers and contract their sexiness. The symbolic part needs to be realized by asking the question, "how can this image be used in transforming ones' self?"Iconic nature of the image
The image has been used as an iconic and photographic attribute to show an innovative aspect. The denotation of the icons used in the image of a girl in a bikini is a stunning image that can be used to promote and advertise products such as jelly in the world's most common markets. The connotation in the image is to provide a clear framework that can be used to understand sexual identities in women and how they make sense in feminization and post-feminist context. The image is icons since it can clearly show two types of women; that is, functioning feminism and pleasure female pursuers. From the image, it is evident that women have occupied a crucial position in both pre-feminism and post-feminism eras. As a result, the image shows changes resulting from feminist iconic movements. The image shows an empirical context of sexiness and age based femininities used in today's communication and advertisements. From the image, we can develop various technologies that are self-related and give a nostalgia that contributes to sexiness. As a result, the image gives a room to claim and use authentic sexiness. This gives the "deictic" also referred to the indexical aspects of the image. Dressing Code of the image
The dressing code in the image is a language of its-self. The lady in the picture Pamela Anderson for PETA is wearing a sexy bikini. According to Fineman, Jackson & Romero (2009), dressing code is made of a unique system that shows various elements useful for a specific function. The dressing code is a connotation that shows the relationship between sexism and feminists. As a result, the code is a unique one that shows Semiology's sense of communication as a language. The denotation of the code in the picture Pamela Anderson for PETA is that of colorful ideas in sexism and post-feminist.
The code presented in the image assists communicator to think critically about the meaning inscribed in the image. Additionally, the image's code represents a sound-picture or a graphical importance that signifies signs that can be used to give meanings and concepts. The connotation in the code is to "communicate" the historical development experienced in sexism and post-feminist era. The image can be used to express the behavior and dressing code used to give a convention in sexism. Consequently, the image gives a motivation and perception that sexism and post-feminism are connected. Additionally, the picture can pass a connection between the various parts of the body. As a result, this means that different body parts can be used to understand the structure and specific system being communicated by the picture. This is because the posture of the picture is so unique and expresses much sexism and feminist strength for communication.
Camera angle
The picture was shot on a direct angle to create a unique sequence of the image view. The image angle affects how we see and perceive the image. In my perception, I see the image is a non-verbal language used to give the signs of sexism and feminism. The camera angle, when shooting the image, was well organized. The denotation was to give a clear picture that can present a systematic and none randomly sexism relationship with other feminist concepts. The picture is wholly organized to show the various parts of the body; that is, leg, feet, rump, round, breasts, and shoulders. The body parts are distinct and can be analyzed one part after the other.
On the other hand, the picture gives a connotation of a systematic body system that can be used in various entities that can be communicated or interacted to give whole information. As a result, we can comfortably analyze the body pictured as a system. Consequently, the image is a connotation of a social and cultural system that is being experienced in sexism and post-feminist. For example, if we take a picture as a system, we get to know the units of the body that coordinate together. In the same ways sexism and feminist units are present as presented in the image. The image can represent the sexism and how feminists can contribute in products consumption and communication as a social unit. Consequently, semiology represented in the image is sexism as a unit of communication and advertisement of products and consumption. Settings of the image
The image's setting meets the standards required for a digital picture. The image is free of noise, and it is well reduced. Additionally, the image does not show any traces of unwanted anti-facts that might be introduced due to less optimal surrounding conditions. Consequently, the denotation of the image is to ensure sexism image restoration to show that the weaker sex, in this case women, can now use images to show their feminism abilities. The image's settings are free from noise. On the other hand, the image is much clearer to show the connotation of elaborate relationship between sexism, gender, and feminism. As a result, we can see sexism as the signifier, feminist as the signified and the imaging posture as a sign of communication in semiology. From the image, we can signify sexism perception that can be borrowed ...