Research Chinese Automobile Company Of My Own Choice (Research Paper Sample)

NAME
GEELY AUTO COMPANY
AFFLIATION
DATE
Chinese Automobile Company is a home-grown and fragmented business. Mostly, it will go through considerations in future. In 2006, more than 120 automobile manufacturers rose, with 12 national manufacturers. Geely Auto Company, though young, is an already established firm in the automotive sector. It supplies the best domestic vehicle in Chinese market. Throughout its growth, it has developed small displacement turbo equipped vehicles. The company has a strategy of establishing an innovative energy that is aiming at taking up New Energy vehicles and it is committed to produce new energy solution for everyone using its products. From this, it is clear that Geely Company produces a public good since everyone can access it (Balce et.al, 2012).
Based in Hangzhou, China, Geely Auto has manufacturing facilities across the globe. Geely Auto is also committed to world-class research and development in the auto industry. It has established the Geely Automotive Research Institute in Hangzhou and the world-leading Geely Research Institute in Hangzhou Bay, Ningbo to focus on development of vehicles, engines, transmission and vehicle bound electronics. Other facilities include Design Centers in Barcelona, Gothenburg, California and Shanghai, and the China Euro Vehicle Technology (CEVT) in (Gothenburg & Van 2010).
Most local manufacturers make and market their cars within their region and mostly within their local community. They are small companies owned by their local government. From the local manufacturers, a few private companies have come up, Geely Motors being one of them. National manufacturers make and market their products in multiple regions within the country. These partnerships are about access; where Chinese companies get access to international expertise and foreign auto manufacturers get access to the rapidly expanding Chinese market. Initially these JVs were tightly constrained by government regulation but China’s compliance with the WTO has tempered some of these restrictions. A number of these companies have international manufacturing partners through JV (Lee et.al, 2012). About 30 such partnerships have arrangements with other countries. One of the products Geely sells it passenger cars. It sells the cars under five marquee; Geely, Lynk & Co, Volvo, Volvo Cars, Lotus, and Proton. Many of the company’s products were based on Xiali. Geely has purchased cars under three different brands and have continued to use the brand names of a sold company for a short duration.
Geely Company, an Automobile Holding Limited is an investment holding company which operates as an automobile manufacturer. It primarily operates in the People’s Republic of China. It deals in research, production, development, marketing, and sales of automobiles, their parts, and related automobile components. Apart from that, the firm offers sedans, sport utility vehicles, and electric vehicle models. The organization deals also with research and growth of automobile engines and electric hybrid engines, and automobile services provision. Apart from these services, the company deals with exports of its products to Europe, the Middle East, Africa, Central and South America, and globally. The company’s headquarter is in Wan Chai, Hong Kong. It is a subsidiary of Proper Glory Holding Inc (Sun et.al, 2010).
The Industry in which that company or other entity fits
Sports Utility Vehicles are red-hot in China. The People’s Republic is the number one world electric vehicle market. The crossover market targeted a 10 million units in 2017 which was a 40% of all Chinese passenger vehicle sales. Geely Company also fits in Internet giants (Wang & Kimble, 2013). The Chinese internet giants were at the Shanghai show. The Chinese competitors to Geely also fit to Geely Firm. Beijing Automotive and Hong Kong-listed BYD compete for leadership in electric vehicles. The two companies produce the best selling electric vehicles in China.
The dollar value and percent of overall output represented by that industry
Geely, has bought a nearly 10 percent stake in German car and truck maker Daimler. Daimler is the owner of the premium automaker Mercedes-Benz and Daimler Trucks used in business. Through this, Zhejiang Geely Holding Group Daimler becomes the biggest investor with a deal of over 9 billion dollar. From the start of the year, Geely Automobile shares have gone up by more than 200%.
Ownership
Geely Motors Company is the national players make and market cars in China. It has about 30 international manufacturing partners. The partnerships are about access where the Chinese companies’ access international expertise and foreign auto manufacturers get access to the market.
Company’s Operations
On Corporate Governance basis, Geely established the board of directors, operation, and management committee. It also has different functional departments with different responsibilities and authorities. The board of Directors at Geely makes the office board bureau which has ten departments inclusion of the office of the chairman, discipline inspection, and department of supervision. The board of directors sets up two committees which are specialized; remuneration committee and the audit committee. The team operation and management committee sets up five specialized committee which include the product strategy committee, the quality management committee, the procurement committee, the brand management committee and the safety production committee. Under the overall coordination of every operation and management committee, 17 functional departments set up by the group carry out the routine management.
Production
From the year 2011, two Volvo manufacturing firms were based in Daqing and Chengdu. A transmissions making company in in Tongliang, Chongqing was being initiated. Four overseas firms are responsible for assembling Geely models. The assembling facilities are located in Indonesia, Sri Lanka, Russia, and Ukraine. The companies are not necessarily owned by Geely Company (Lee et.al, 2012).
Sales and Marketing Strategies
Geely Automobile does not sell its vehicles in China only. Vehicles are sold globally in countries like Australia, Argentina, Brazil, Chile, Colombia, Costa Rica, Egypt, Indonesia,India, Iran, Kuwait, Nepal, New Zealand, Nigeria, Oman, Pakistan,&...