Customer Persona Research Literature & Language Paper (Research Paper Sample)

Customer persona research
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For any business endeavor to be successful the knowledge of the customer it is targeting is a crucial factor to be put into consideration. This entails a detailed representation of the customer’s base in context. According to Tony Zambito, the buyer persona merely constitute who the buyers are, what they are trying to achieve, the goals that drive their behavior, how they think in what and when to buy and the reason as to why they make purchasing decisions. The purpose of this research paper is to build a customer person on women in the US/Canada aged 35-50 with an annual income $70,000 and above with some educational qualification or a technical skill who are already self-developed (Liu et al. 2015). The main areas of focus are what they are reading, who they are following and what their pain points or challenges are.
There are some daily habits successful women are seen to undertake that keeps them on top of their industries. They always start their day with a positive mind set by meditating and setting priorities every morning. Successful women are seen to be bonding with co workers to enable easier and better communication. They always visualize success which helps ignite their ambition and always make the first move by creating opportunities rather than waiting for opportunities to come. Successful women try to stay in the moment rather than trying to make everything work thus saving them on energy and never sabotage their confidence by comparing themselves to others (Vanderkam, 2017).