Coca-cola Company: Mission, Vision, Its Swot Analysis (Research Paper Sample)

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Running head: Coca-Cola Company
Introduction
Coca-cola Company is one of the biggest company's or corporations in the United States and not only in the United States of America but the entire world. The Company was founded in the year 1886, by the one John S. Pemberton. It is a beverage Company which owns or licenses more than 500 non-alcoholic beverage brands (Armus, S. (2005). The primary purpose of operation for the company serves primarily sparkling beverages but also it offers as well as being involved in a wide range of still beverages such as Juices, Water, Ready-to-drink teas and coffees and also different sports drinks.
From its early years, the company has undergone various innovations and advancement for it to become the pride of the world regarding beverages. Some of these innovations are the six-bottle carton and steel 12-ounce cans (Armus, S. (2005). On addition to these, the company has from the past years made some progressive advancement like expanding internationally.
From its day one operation up to today, the company has been in operation for 127 years hence being one of the biggest and largest beverage companies in the world with its headquarters being in Atlanta in the United States. Apart from production, the Coca-Cola Company is also engaged in distribution and marketing of the non-alcoholic beverage and syrup products. To ascertain that the company is one of the largest in the world, it has over 3,500 products, and it serves over 200 countries, and some of its brands include the Coca-cola drink, Sprite, Fanta, Dasani Water, Minute Maid juice and the Vitamin Water.
To enhance easy and faster distribution and marketing of its products the Company has also been able to partner with more than 250 bottling companies worldwide (Armus, S. (2005). This has made it possible to reach many continents in the world like the Europe, North and South America, Africa, and other different parts of the world.
Mission, vision and primary stakeholders
The world is always changing meaning there is a significant challenge in operating a business hence without proper planning and strategies, it means that the firm can not dominate the business. The company must look ahead, have a focus, understand its environment, and work together with the people surrounding the business so as to move swiftly in preparing for what to come.
In planning for the future of the corporation, the company came up with a mission and vision. It aimed to create a long-term destination of the Coca-Cola Company and also providing the management of the Company with a roadmap for winning together with the company's bottling partners, consumers and other stakeholders through ensuring unity and concern for each party.
The mission of Coca-Cola Company is enduring, and it declares the primary purpose of the existence of the Beverage Company and it also serves as the standard measure in which the company weighs its decisions and actions. Through the mission, the Company has been able to refresh the world with its beverages since when they operate under the guidelines and the standard measure of the mission, they have been able to produce high-quality products in whom they meet the needs and wants of its consumers at their comfort. Through the mission also the company through its beverage products, it has been able to inspire moments of optimism and happiness not only to the entire company but also to its esteemed customers and drink consumers worldwide hence being able to achieve the business's goals which are guided by its mission statement. Lastly, through the mission, the company has been able to create value and make a different as compared to its competitors like Pepsi Company and Nestle company by offering unique products.
The company has a vision which has impacted its operations and prosperity in the market for the over 100years in operation. The vision serves as the framework for the corporation's Roadmap and guides every aspect of the organization's business by giving guidelines on what needs to be accomplished to continue achieving sustainable and quality growth. Through the company's vision, the company has been the best place for every employee to desire working for since it aims at inspiring staff so as to get the best out of them. Also through the vision, the company has been able to bring to the world a portfolio of quality beverage brands that anticipate and also satisfy people's desires and needs.
Since the vision plans for the company to nurture a winning network of customers and suppliers, this has been made possible hence creating mutual and enduring value between the business and the clients of the company's products and suppliers.
On the other hand, the company's primary stakeholders have had a great role in impacting the success of the enterprise. In engaging the corporation's major and diverse stakeholder in long-term dialogue provides an important input to the business that informs the firm's decision making and also it helps the company continuously in improving and making progress towards the achievement of its 2020 vision sustainability commitments.
Through the engagements, the company can understand the market gap as well as addressing the pressing global challenges through bringing together the expertise, knowledge, and passion for many organizations and individuals. This approach by the company has made it possible for them to achieve far greater positive impact on environmental, social and other issues which couldn't have been possible to make through working alone.
Five force of competition and their implications to the Coca-Cola Company
The five forces model framework was introduced by porters which attempt to analyze the level of competition within an industry and also it acts as a business strategy development. The same pattern can be used to examine the coca-cola industry environment.
Industry rivalry
The rivalry under this industry is mainly made of Coca-Cola Company and Pepsi who hold a vast majority of the market share and other competitors who own a little share in the market. Due to this, the rivalry is relatively small because the only serious competing industries are two in the whole world. The competition is therefore not achieved on the pricing of products but mostly through advertising since they compete only to differentiate their brands from one another with an aim to gain some more market share.
The threat of new entrant
This is very low in the beverage industry because of the well-established brands which already exists. It's very hard for new entrants to compete with the likes of Coca-Cola Company and also Pepsi because they have already established and captured the entire market as well as creating a strong customer loyalty hence making it hard for other entrants emerging making it easy for the coca-cola company to dominate the market.
Threats from suppliers
When there are few substitutes of the inputs, then the providers or suppliers can charge high prices which in turn could be costly for the Coca-Cola Company since they will have to raise their prices which could drive away their customers. But the raw materials for soft-drinks are very necessary hence the power of suppliers is very low hence the suppliers cannot switch costs anyhow. Therefore the threat of vendors' remains low in the Coca-Cola Company helping the company to maintain its competitive advantage.
Threat from buyers
The bargaining power of buyers is high because margins for this industry are small, and the consumers buy in bulk. This is because there are similar products, the customers can choose from the brand they wish therefore being a challenge to the coca-cola company in establishing loyalty and maintain standard prices for its products so as to remain competitive.
The threat of substitutes
The presence of the goods outside of the realm of the typical product boundaries improves the propensity of customers to switch to alternatives. This kind of threat has been high in Coca-Cola Company since there are alternative beverages in the market. Since the prices of the substitute products are the same as coca-cola products, the threat remains high hence the company is kept at a task of using radical advertising campaigns to create differentiation between coca-cola brands and those substitute products.
SWOT Analysis for Coca-Cola Company
Strengths
One of the strengths of the company is its valuation. It is classified one of the most valuable enterprises in the world valued at 79.2 billion dollars.
The other strength is its largest market share. In the entire world, the only well-known beverage companies are Pepsi and Coca-Cola therefore the coca-cola company possesses a high market share in the whole world. The company also enjoys a great strength of customer loyalty since most of its products have a huge fan following. People and consumers from different regions of the world will always prefer soft drinks from coca-cola over others. Lastly, the company enjoys fantastic marketing strategies which no other company can attain. The company always tries to win people's heart, and it targets people of all age.
Weaknesses
The coca-cola company first weakness is the competition from Pepsi Company. Pepsi acts as a thorn in the flesh of Coca-Cola Company since it could have been a clear market leader if not of the contest from Pepsi. Another weakness faced by Coca-Cola Company is that there is cheap product diversification like it has been in Pepsi where Pepsi has diversified to snacks segment which creates more revenue for them.
There is no health beverage hence this becomes another weakness to the company. People who are the consumers are taking measures to ensure that they are not obese, and one of the re...