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History Of Ford Motor Company Of Canada, Limited: Business Strategy (Research Paper Sample)


Assignment Description:
Using publicly available materials (Internet, Library holdings and databases) you will research a Top Employer in Canada in terms of their:
? Business Strategy;
? Human Resources practices; and
? Explore the relationship between key human resource activities and the
organization's strategy.
The paper should:
? Describe the apparent business strategy of the organization;
? Provide a brief environmental scan identifying important challenges and
opportunities facing the organization in terms of its human resources;
? Identify human resource activities and initiatives designed to address these
opportunities and challenges; and
? Explore the suitability of these activities and initiatives in fulfilling the
organization's strategy.
The paper should have a clear introduction, main body with key findings ( as above) and a conclusion.
All research must be properly referenced in the body of paper and in a reference section at the end using APA format


Ford Motor Company of Canada, Limited.
Student's Name
Institutional Affiliation
The economy of a country is influenced by the businesses that are run in that country. A country which has most of its citizens employed by best employers in the country has a good economy. The living standards of the employed people and the circulation of money in the country impacts positively on the economics of that country. Canada is one of the wealthiest countries in the world. In this case, therefore, it has best employers compared to other countries in most parts of the world. This has an impact on the sound economic standards and consequently the living standards of the people in it. Recent news also shows that Canada is importing labor for some of the companies which are deficient in labor resources. It is, therefore, necessary to analyze one of the companies in this region and undersign the different approaches and strategies that it uses to have a positive impact on the employees. The company that has been selected or this analysis is the Ford Motor Company of Canada, Limited. According to the reports by the country's list of Canada's Top 100 Employers, Ford Motor Company of Canada, Limited is listed as one of them. This will form a reasonable basis for the discussion and the research.
Business Strategy
History of Ford Motor Company of Canada, Limited.
The Canada branch of ford motors was established in 1904 for the role of producing, manufacturing and selling the ford models of vehicles in the Canada region and the British Empire region. Over the years the company has sold motor vehicles in a different area in the world and the home country, Canada. The first model was released in the same ear of establishment, 1904. The company was formerly a subsidiary of the ford motor vehicle company. It later acquired all the patent of Henry Ford and became the sole producer of the ford motors models. The first export sales were to Calcutta India. Late the company developed into a more significant export and locally operating firms with more strong ales each year. In the period after the second world war, the sales of the motor vehicles increased substantially increase the size and consequently the employee population in the company. Over the years, the company has gradually grown in both size and personnel/ employee. This makes it a principal employer in the Canadian region (Paul, 2011).
The business strategy of Ford Motor Company of Canada, Limited is based on largescale manufacturing and large-scale management of the workforce. The methods implemented in this division is based on elaborately designed production lines and the market. Understanding the market and the different products hot points ensures that the company reaches its target in financial years. Most of the products manufactured in the Canada branch are consumed locally. However, the branch also serves other parts of the world (Paul, 2011). The market understanding in this branch is therefore based on local market and international market understanding. These ensure that the company receives it due in the year.
In the earlier years, after the company was established, the production was based on material acquire from other producers. This shows that the output was low and the market still low. This also indicates that the company received low returns. However, it depended entirely on the presence of required material from other sources in the industry. Mostly the company was based on assembling and customizing the available parts form the market and sign them to build the cars it sold to the consumers. However, it was a good strategy since it establishes and makes a company that later was able to survive the great depression and end up one of the most strong and successful motor vehicle companies in the world.
In the onset of the new millennium, the company was faced with challenges in the market and the production process. The high cost of fuel, legacy healthcare costs, and wavering economies in the world affected the purchasing power and the operating expenses of the company. This was mostly a contribution to the declined sales and profit-making cuts in the company. In 2006, the company adopted “the ways forward” which was focused on resizing the company to fit the market population and the consumption rate of the vehicle produced (Paul, 2011). The plan also entailed dropping off over 30,000 employees and poor performing models from the market. The company aimed to ensure that it retained its profitability over time and grew into a more significant company able to provide the market with the needed products, vehicles.
Marketing strategy for ford.
The marketing strategy of the company is based on the slogan a

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