Himalayan Nepali Indian Restaurant Sydney Research (Research Paper Sample)

Indo-Nepali Restaurant
Student Name
Institution Affiliation
Table of Contents TOC \o "1-3" \h \z \u Executive summary PAGEREF _Toc494633024 \h 3Environmental Analysis PAGEREF _Toc494633025 \h 4Legal Factors PAGEREF _Toc494633026 \h 4Political Factors PAGEREF _Toc494633027 \h 4Social and cultural factors PAGEREF _Toc494633028 \h 4Economic factors PAGEREF _Toc494633029 \h 4Target market: PAGEREF _Toc494633030 \h 5Geographic target market PAGEREF _Toc494633031 \h 5Demographic PAGEREF _Toc494633032 \h 5SWOT analysis: PAGEREF _Toc494633033 \h 6Strength: PAGEREF _Toc494633034 \h 6Weakness: PAGEREF _Toc494633035 \h 6Opportunity: PAGEREF _Toc494633036 \h 7Threats: PAGEREF _Toc494633037 \h 7Marketing objectives PAGEREF _Toc494633038 \h 8Marketing strategies PAGEREF _Toc494633039 \h 8Reference PAGEREF _Toc494633040 \h 9
Executive summary
The report provides a deep description of the information on the environment and opportunity analysis of the Indo-Nepali Restaurant as related to the hospitality field. The business to get executed and thus ventured is the Indo-Nepali restaurant. The restaurant is said to be located in a busy are of Auburn, in New South Wales. The entire report cuts across the marketing plan and strategies of the ensuring that the business achieves its objectives in accordance to the key stakeholders who are the customers. There are various competitors to the Indo-Nepali restaurant which got the attention of undertaking SWOT analysis. The analysis was based on environmental analysis prior eh identification of the business strengths, weaknesses, opportunities and threats.
Indo-Nepali Restaurant
Environmental Analysis
Legal Factors
Good governance policies put in place will ensure favorable working environment for the management team at the restaurant and even the staff and customers at large. This includes proper taxation that the management team will have to not only easily pay but regularly comply with. On contrary, poor public policies set in legal institutions will mean unfavorable environment through over taxation hence bringing difficulty to the restaurant officials rendering good services.
Political Factors
New South Wales area enjoys a political stable environment that makes the restaurant get a conducive atmosphere to fully carry out its operations in order to fulfill the restaurants primary objectives set while opening the business.
Social and cultural factors
The fact that the location occupied by Indo-Nepali Restaurant is a culturally diversified place with over 50% residents being born overseas gives the restaurant a great opportunity to actually diversify the types of food prepared. However, this is not the case as the food prepared in this restaurant is purely Asian hence denies Non-Asians the freedom to munch on their favorite local food.
Economic factors
The infrastructure within the New South Wales location is actually of the great standard that will render smooth flow of services within the town. It is the good infrastructure that enables restaurant management easy way through to access the fresh food commodities from the market. This improved infrastructure will also enable customers to make quick travels to the restaurant in order to get their best services from the great staff at the restaurant.
The world inflation will always bring a significant challenge to the restaurant management team since it makes the decision makers in the restaurant incur reasonable extra charges that would otherwise have been used to promote the general growth of the Indo-Nepali Restaurant.
Target market:
The Indo-Nepali Restaurant has two main groups that the marketing department is focused on: geographic and demographic groups. These provide different segments that should show up in the restaurant premises for service delivery.
Geographic target market
Apart from the Australian natives living within and around New South Wales in Australia, the Indo-Nepal Restaurant management targets people from different countries such as India, Sri-Lanka, Nepal and China. It is due to this reason that the food mainly prepared in the restaurant is of Asian nature (Bowker, 2011).
Demographic
The space within the restaurant is actually spacious to enable accommodate different family sizes, friends and various business partners. This gives a room for accommodation of people of different ages, gender, and status. The food prepared in the Indo-Nepal Restaurant will actually serve people of different preferences and tastes as per their requirements. It should also be noted that, the Indo- Nepal Restaurant is actually open for all people in need of Asian food.
SWOT analysis:
According to Helms & Nixon (2010), SWOT analysis is a way of examining an organization strength, weakness, opportunity and threats using strategic tools thus providing the way forward on how to improve the business and meet its strategic objectives. The analysis will base on the Indo- Nepali cuisines found within the New South Wales where there are other outlet offering the same services.
Strength:
* The Indo-Nepali Restaurant is strategically located within with the busy streets of the New South Wales in Sydney. The location is characterized by many people undertaking various tasks and thus end relaxing and taking our delicious foods.
* The delicious traditional foods are of cheap prices thus suiting the people of different household income. The restaurant is welcoming and affordable to all classes of people as far as financial status are concerned; big and small budget persons.
* The locality at which the restaurant is located is served with conducive security thus impacting on the demand. It makes the business to run on a daily basis thus serving its customers effectively and at their hour of need. Also, the staff provides the best customers experience ever.
Weakness:
* Despite the fact that the prices of the restaurant are cheap, the overall management of the pricing approach has been challenging in particular at the start phase.
* Since the restaurant is known of its delicious and quality special foods and products, it is a challenge to determine and acquire quality manpower in particular the chef.
* Also, the staffs are under pressure to make sure that they give the best customer experience.
Opportunity:
* The area is mainly occupied by persons from China, Afghanistan, Vietnam, Nepal, Sri-Lanka, Korea, and India according Auburn City Council (2010). This makes the restaurant management to prioritize the selection of Asian foods, thus remaining their key opportunity.
* Apa...