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Pages:
3 pages/≈825 words
Sources:
1 Source
Level:
APA
Subject:
Social Sciences
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
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$ 12.96
Topic:
The Impact Of Curiosity On Indulgent Choice: Lack Of The Knowledge (Research Paper Sample)
Instructions:
the main idea was to summarize a previous research done by a former student
source..Content:
The Impact of Curiosity on Indulgent Choice
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Institution
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Introduction
The article talks about the curiosity that can be defined as the intellectual deficiency that is caused by the knowledge gap between the known and the unknown or rather the knowledge a customer does not have. Some researchers have treated curiosity as a personal trait rather than a situation state. However, people have barely paid attention to whether interest can encourage customers to use numerous tactics to attack issues outside the data sphere (Wang & Huang, 2017). The article examined, the possible means, and reasons inquisitiveness can influence areas apart from the data sphere that can be framed as research questions as stated below;
Research questions
1 How does curiosity bring about motivation to consumers?
2 Can curiosity affect specific areas other than evidence fields?
3 How can curiosity affect areas other than the data fields?
Topic or the subject matter
The Conceptualization of Inquisitiveness as Reasoning Deficiency - Curiosity is not about knowledge gap; it is about what interests someone to put an effort and gain more knowledge about the interest. For example, if someone does not want to learn about surgery, he or she will not be curious about it. However, curiosity can be a personal trait due to individual differences. Also, interest can be the need to know more about something. Inquisitiveness generates the yearning to acquire the material return - Curiosity is a motivator to the individual to seek the unknown, in that, it can be considered as a rewarding incentive when we get to find out the missing information.
The craving to attain the data return highpoints and a return-pursuing objective – To obtain a goal, it is in most cases triggered by a secondary goal which was also triggered by another secondary goal. The statement means that, when one wants specific rewards driven by curiosity, may be out of a higher-order with a higher purpose of wanting any return. Such return- pursuing objective should have return- pursing behavior. A return-pursuing objective heads to leniency – Curiosity enables customers to improve their pick for lenient options. The response is expected since inquisitiveness stimulates customers to search for the specific data or material return. Therefore, curiosity requires a return- pursuing as an objective.
Contributions to marketing practices
People become curious due to many reasons. For instance, through friends' experiences, through adverts on media, billboards, through social media and many more. Therefore, it is the responsibility of the organization to fill the curiosity gap. Bring to the table the customer's gap which can be termed as curiosity and demand. It might need convincing explanations or demonstrations on how the gap is filled by the advertised product or service. This way, the organization reap marketing benefits from the curiosity.
Methods used
Five studies were conducted; each had its purpose and findings. In the first study, The method was conducted at Drexel University by forty-seven undergraduate students. They used riddles that were given to the sampled students to solve in ninety seconds. The puzzles were a bit difficult to answer, the reason behind that was for the researchers to identify the level of curiosity on all students. To get to understand what participant would want to know the answer or how the riddle was solved (Wang & Huang, 2017). In the second study, the researchers worked on a video evaluation task, interviewing sixty-six students of Drexel University on how they viewed a show on the television called "What would you do?" While asking the questions, there were hidden cameras to prove the curiosity level and reaction of the sampled number (Wang & Huang, 2017).
In the third study, the researchers paid three hundred participants and used study one method but later assessed the participants on their level of curiosity to want to know the answers. The fourth study, the sample size was one hundred fifty-six. The method used ...
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