Choose a Brand of a Specific Product: Apple iPhone 6 (Research Paper Sample)

Apple iPhone 6
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Apple iPhone 6
Introduction
IPhone 6 is among the latest models of the Apple Company. Apple is one the biggest company in the US, instituted in 1976 by Steve Jobs, Ronald Wayne, and Steve Wozniak. The company started as an individual computer innovator that enhances everything from laptops to portable media players. Its headquarters are in Cupertino, California, the clients of electronics giant penetrated the Smartphone market in 2007with the iPhone (Janik, 2011)
Apple iPhones 6 started in September 2014. The phone has a 4.70-inch touchscreen display with a resolve of 750 pixels by 1334 pixels per inch (Khosrow-Pour, 2013). The Apple iPhone 6 comes with 1GB of RAM; Apple A8 processor powers it, the phone has 16GB of internal storage, which is not expanded. The Apple iPhone 6 run iOS 8.0 and it is also equipped with an 1810mAh no removable battery. It measurements are 138.10 x 67.00 x 6.90 (width x height x thickness) and a mass of 120.00 grams (Khosrow-Pour, 2013)
The Apple iPhone 6 packs an 8-megapixels primary camera on the rear and a 1.2-megapixel front shooter.
The main target group of Apple iPhone 6 is youths aged between 18-35 years. The youths can get the maximum utility of the features of the iPhone product. The youths include the young population covering students and young working professionals. Youths are expected to have a high income and lives in metros or mini metros. This is so because Apple iPhone 6 is a product that those of low incomes cannot afford because of its high cost (Khosrow-Pour, 2013)
The target group of iPhone 6 users is interested in the most appealing features such as stylish appearance, user-friendly technology, sensitive touch and many applications (Strähle, 2015). The brand name itself is another drivingforce among these target groups; these are so because one feels privileged using an iPhone and makes one to be very conscious of his status or image in society, fashionable, tech-savvy, and an extrovert (Strähle, 2015)
By far, this group of iPhone users like spending lavishly and choose to buy branded products only. The youth and the professionals like to socialize and live and indulge in expressive activities. Mostly, they are influenced by mainly peers and friends. Most of them get the initial hand experience of using iPhones that belonged to either their peers, friends or family members that triggered their drive to purchase one of their own. Ironically it was noted that the supplier’s role in influencing this group to buy their products was negligible. The power comes from within the group as stated therein (Strähle, 2015)
Effects of consumer trends on the product and ways to improve them
Technological dynamics is among the most significant consumer trend in any market. Its consumers are mostly youngsters who are high-income earners in society and who keeps on changing. Although this group of Apple iPhone 6 users also comprise of affluent business people who love using new technology, the greatest section consists of youth who are eager to explore new tastes when there is one in the market. Apple Company must be conscious of the macro environment and social trends which keep on changing over time. There are a lot of dynamics in technology and what is up-to-date today might be obsolete or outdated tomorrow. Apple development of its products is evident of how these dynamics works in the market; iPhone 3G, 3GS, 4S, 5, 5C, 5S, 6, 6 Plus. The new version of products must keep up with the trends in technological changes to fight competition from rival companies. If the products are not up-to-date, the consumers will go from the substitutes.
The Apple Company also should have consistency in their visual identity. Most of the products target groups are more sensitive in this. Visual identity is far more than just a logo. It has more emphasis on look and feel, it involves having a common overarching design, this includes standard colors, fonts, and consistent in logo treatment. Everything should look as if it come from the same company. For example, a person reading a brochure should see a visual connection with what he/she finds in the website. This will help the target group to connect much with their services. Ignorance of visual identity may lead the company the consumers shifting to familiar brand of products.
Mostly now and in future, transparency will be among the factors that will be enhancing the sustainability of products in the market. Consumers are increasingly continuing to exert power and influence in the market. For a product to withstand pressure in the market, it will be assessed on the exact time picture of what it has done in the interest of the consumers, at any given time. If the customers feel their interest were not well served, they will shift quickly to other substitutes. Apple Company should ensure their products serves the consumer interests depending on their cost.
How to reach their target audience is another challenge or trend that requires an analytical examination. Due to current dynamics in technology the company should keep ahead on the best channels to reach their potential consumers. They should think not of digital marketing but commercialization in a digital world. They will be required to use the marketing technologists who have a weighty digital DNA and technology intelligence. They will be incorporated effortlessly with the marketing groups who will guide them on matters involving marketing strategies.