Business Model Critical Analysis Business & Marketing Research Paper (Research Paper Sample)
tHE TASK WAS TO CONDUCT A CRITICAL ANALYSIS FOR A BUSINESS MODEL LOCATED IN CANADA. i CHOOSE sMARTSWEETS. tHE SECOND PART OF THE TASK WAS TO PRODUCE A BUSINESS MODEL CANVAS FOR YOUR OWN ASSUMED STARTUP.
source..
business report for SMARTsWEETS
Student’s Name
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Business Model Critical Analysis
Introduction
Smart Sweets is a confectionery company that originated in 2016. Located in Vancouver, British Columbia, the company produces gummy bear candies free of sugar, alcohol, and other harmful preservatives. The young entrepreneur, Tara Bosch, provided a sweet alternate for gummy bears that excluded all the harmful effects of a massive sugar diet. Due to the innovative product that Smart Sweets offer, the company mainly targets health-conscious individuals. These gummy bears are distributed through wholesalers and retailers to the USA and Canada. However, the primary selling method is through the Smart Sweet online store. The added benefit of hygiene, along with taste, makes the company stand apart from its rivals.
Marketing Mix
Pricing
The company offers a variety of flavors for its products. Each flavor comes with a different price. The variation in prices is because of the difference in calories and fiber in the products. The prices range from 23 CAD to 50 CAD per bag of candies.
Target Market
The target market for smart sweets includes all genders. Women are generally more inclined towards sweet products than men because of hormonal fluctuations. Most children also prefer sugar intake because calories are directly related to growth (Ferraro and Andreatta, 2017). Additionally, the target market also includes gummy bear fanatics and all sweet lovers, including people who have gained weight or face health problems because of the excessive use of candies and sugar products. Smart Sweets provides a way to consume sweet products eliminating the health hazards.
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