Retail marketing Business & Marketing Research Paper (Research Paper Sample)
You are a marketing excecutive for a retail organisation, this organisaiton needs to offer products and services to people. It can be an overseas company as long as it has an english website.
You can pick any organisation you want as long as you can find information,
tables, graphs to do the assignment. Please use HARVARD referencing to complete this assignment effectively.
1500 WORDS (+/- 10%)
(references, tables, graphs and appendices)
Referencing – Harvard Style References
INFOGRAPHIC AND WRITTEN COMMENTARY
You have been asked by the Marketing Director to produce an original infographic and written commentary (in report format) addressing the following points:
• Explain the retailer’s strategy-- the retailer’s target market and positioning, its retail mix (merchandise variety and assortment, pricing, locations, etc.) and Identify direct competitors.
• Outline the retailer’s strengths (its basis for competitive advantage) and its weaknesses relative to a competitor.
• What are logical growth opportunities for the firm?
• What are the treats in the environment that may adversely affect is a performance?
Module Title:
Retail Marketing
Module Code:
MARK3005
Assignment Title:
Coursework 1
Weighting:
50%
Module Leader:
Nas Harrison
Length:
1,500 words (+/- 10%)
Assignment Timetable:
Date Set:
2 September 2019
Submission Date and Time:
Friday 6th Dec 2019 at 12
Expected Return:
15th January 2020
Retail Marketing
Executive Summary
Starbucks Corporation is one of the leading retailers, marketers, and premier roasters of coffee in the world. It was started in 1985 (Starbucks Corporation 10-K). Its outlets offer a variety of products ranging from caffe latte, espresso microground instant coffee, whole-bean coffee, hot and cold drinks and teas. Additionally, the company offers snacks like crackers and chips. The majority of its stores offer pre-packaged food items, drinkware, cold and hot sandwiches with a few locations, the “Starbucks Evenings” offering appetizers, wine, and beer. The company has grown significantly over the years, which prompts the need to examine its marketing strategy, strengths and weaknesses, local growth opportunities, as well as the environmental treats that might affect its performance.
Infographic
Commentary
Since its incorporation, the company has grown significantly. Nevertheless, there are moments when the company’s revenue decreased (Jurevicius 2018). This section provides an in-depth explanation of the infographic provided about Starbucks Corporation. The focus is on explaining what the infographic is about, interpreting key points illustrated in the infographic, and discussing the implications for the Starbucks.
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