Describe The Role of the Internet within Business Models (Research Paper Sample)

Contents TOC \o "1-3" \h \z \u ABSTRACT PAGEREF _Toc472880558 \h 4Background and objectives PAGEREF _Toc472880559 \h 4Chapter one - Introduction PAGEREF _Toc472880560 \h 51.1 Background PAGEREF _Toc472880561 \h 51.2 Rational of the research PAGEREF _Toc472880562 \h 61.3 Research Statement PAGEREF _Toc472880563 \h 61.4 Aims of the research PAGEREF _Toc472880564 \h 61.5 Justifications PAGEREF _Toc472880565 \h 7Chapter Two – Literature Review PAGEREF _Toc472880566 \h 82.1 Introduction PAGEREF _Toc472880567 \h 82.2 Internet Business Model Framework PAGEREF _Toc472880568 \h 82.3 Taxonomies of Internet business model PAGEREF _Toc472880569 \h 102.4 Past research studies PAGEREF _Toc472880570 \h 12Chapter Three – Methodology PAGEREF _Toc472880571 \h 143.1 introduction PAGEREF _Toc472880572 \h 143.2 Conceptual Framework PAGEREF _Toc472880573 \h 143.3 Rationalization of Variables PAGEREF _Toc472880574 \h 153.3.1 Communication PAGEREF _Toc472880575 \h 163.3.2 Corporate Image PAGEREF _Toc472880576 \h 163.3.3 Revenue PAGEREF _Toc472880577 \h 163.3.4 Human Resource PAGEREF _Toc472880578 \h 163.3.5 Database management PAGEREF _Toc472880579 \h 173.4 Formulation of Hypothesis PAGEREF _Toc472880580 \h 173.5 Research Design PAGEREF _Toc472880581 \h 183.5.1 Sampling PAGEREF _Toc472880582 \h 193.5.2 Data Collection PAGEREF _Toc472880583 \h 203.5.3. Data Analysis PAGEREF _Toc472880584 \h 203.5.4. Quetiontinare Relation to the Conceptional Framework PAGEREF _Toc472880585 \h 203.5.5. Justification of the conceptional framework PAGEREF _Toc472880586 \h 213.6 Ethical Consideration PAGEREF _Toc472880587 \h 213.7 Gantt chart PAGEREF _Toc472880588 \h 22Chapter Four - Results and Discussions PAGEREF _Toc472880589 \h 234.1 Hypothesis Testing PAGEREF _Toc472880590 \h 234.2 Results PAGEREF _Toc472880591 \h 25Chapter Five - Findings and Conclusion PAGEREF _Toc472880592 \h 285.1 Introduction PAGEREF _Toc472880593 \h 285.2 Findings PAGEREF _Toc472880594 \h 285.3 Conclusion PAGEREF _Toc472880595 \h 295.4 Limitations of the Study PAGEREF _Toc472880596 \h 29Chapter Six- Bibliography PAGEREF _Toc472880597 \h 31Chapter Seven - Appendix PAGEREF _Toc472880598 \h 327.1 Research Questionnaire PAGEREF _Toc472880599 \h 327.2 Results of the questions PAGEREF _Toc472880600 \h 347.3 Average values of the data PAGEREF _Toc472880601 \h 357.4 Multiple Regression Analysis PAGEREF _Toc472880602 \h 35
ABSTRACT
Background and objectives
The introduction of internet to the business world has revitalize how the business operations are conducted both locally and global market. The dependence of business on the usage of internet and its related infrastructure has been largely attributed to the increase globalization of market and increase interdependent of one another for day to day operations. This study aimed to find “What are the impacts of internet brought onto the event sector organizations in London?”
Methods and Materials
For the proposed research study primary source of information had been gathered through likert questionnaires distributed among 15 small and medium event sector organizations managers operating in London. To analyse purposes Multiple regression analysis was used. The Minitap software was used for this particular analysis.
Results
According to the above correlation, coefficient ,P-value and T-value we can determine that communication and revenue generation via the internet positivivly impact on the event organization in the London.
Conclusion
In the dynamic world internet is very important to sustain in the dynamic world. Specially who are dealing with the event sector organization in London. Eventhough internet highly impact on different procedures in the event sector organization in London internet has a high impact on communication and the revenue generation. The organizatins which are doing th business in the event sector has concentrate on the internet to sustain in the market. Specially they have make strategies to utilize the internet in the communication metohs as well as the revenue generation streams to get competitive advantage in the London market.
Chapter one - Introduction
1.1 Background
The introduction of internet to the business world has revitalize how the business operations are conducted both locally and global market. The dependence of business on the usage of internet and its related infrastructure has been largely attributed to the increase globalization of market and increase interdependent of one another for day to day operations. Through the usage of internet organization poses the capability of generating sales beyond the borders of its traditional markets, conduct business transactions in 24 hours and even carry out business operations without the need of having physical business premises. CITATION Kat09 \l 1033 (Burns-Millyard 2009)
Global business units inculcate internet and related infrastructure in numerous ways which enable several benefits for organizations. For example, through the usage of internet business organizations possess the ability of connecting with potential market base spread throughout globally and reach these market bases with lower operational cost and increase its local and global market presence leading to increase profitability of the organization. CITATION Lou14 \l 1033 (Balle 2014) Also through the usage of internet would also enable organizations to increase the effective collaboration with suppliers and procure higher quality materials needed for production leading to lower operational and inventory cost. Perhaps this benefit can be attributed as the most significant contribution of internet to business organizations due to the fact that integration of internet would allow organization to increase its awareness of market through in detail market analysis, streamlining internal business processers to save time and reduce labor cost and in deliver superior value added product and services to end consumer.
In the context of event management and organizations involved in event management, internet plays a significant role in its day to day activities. Event management is a service where an organization would provide event management services such as planning, promotion, organization and presentation on behalf of its consumers. These events would vary from different scopes such as sports, art, business, economic, cultural and entertainment etc. In order to successfully conclude an event, organization who undertook the project need to ensure the laid down objectives of the event is fully achieved during the pre developed milestones.
To do so one of the key mechanisms utilized by the event management organizations is the use of internet. Through the internet, these organizations could not only effectively communicate and coordinate different suppliers in different geographic regions, it would also enable project management teams to gather and store data through effective data base management systems, increase awareness among general public through marketing and web based promotional campaigns and carry out state of the art visual designing as done by world famous theatrical art and performance group Cirque de Soleil. CITATION Avi15 \l 1033 (Dan 2015)
1.2 Rational of the research
Role of internet plays a key role in many industries, especially so in the event sector. Event industry which can be broadly subdivided into Sports, Business and artistic events is largely depended on the internet for success and failure. For example, the success of London Olympic event back in year 2012 was largely attributed to the strategic use of internet from gathering sponsorships to acquiring and coordination of suppliers spread throughout globally in order to successfully complete the construction of Olympic stadium and event locations on time at required quality standards.
The main focus point of this research study is to identify the attributes which the internet brings upon the organizations operating in event sector in London and the level of positive and negative impact it creates upon the business. As mentioned earlier, in today’s highly competitive business world, internet plays a key role in the success and failure of an organization and as such it is imperative the management of organizations clearly identify the importance of internet and the strategic use of internet to obtain better outcome for the organization from internal and external environment.
1.3 Research Statement
Based on the above given introduction to the research topic and rationale of the study, the author of this study can establish the research statement as follows.
“What are the impacts of internet brought onto the event sector organizations in London?”
1.4 Aims of the research
Based on above developed research statement, the author can develop the research objectives as follows.
* To identify the key roles played by the internet in event sector organization in London.
* To identify the positive and negative impact created by the internet on even sector organization in London.
* To identify suitable recommendations for event sector organizations in amalgamation of internet for day to day operations.
1.5 Justifications
Internet plays a significant role in business models operating within the event sector. A success or failure of an event would largely depend on its ability to attract viewers and in order to attract viewers it is compulsory that event sector organization establish a strong internet presence. By establishing a strong web presence, event sector organizations posses the capability to disperse information for wider audience creating wider awareness among the target consumers and attract them for events creating higher sales and profitability. As such one of the main justifications of undertaking this research study stems from the internet and its importance as a medium of communication...