Analysis of the Mattress Industry (Research Paper Sample)

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Analysis of the mattress industry
A mattress is a basic requirement for every bed to be complete. It is by the help of a mattress that people are able to find comfort in sleep and is able to practice different sleeping positions since it provides all the comfort that one requires. In order for a mattress to provide comfort, it has to be in line with the body shape thus relieving one from pressure that is applied to the body by the bed. The mattress should also be deep enough so as to provide enough allowance for the weight of a person (IBISWorld Par. 1). Thus one is able to sink into the mattress without being hurt by the bed. This is why mattresses are created with enough layers so as to hold the weight of the person using it.
There are a huge number of mattress manufacturers in the industry. Manufacturers are differentiated depending on the whether they produce mattresses on their own or they have shares in the larger mattress industries. They can also be classified according to the value of the mattresses that they produce as well as, their skills and knowledge in the industry. There are those manufactures whose brands of mattresses are not popular yet they produce better products than the popular ones. Some manufacturers produce cheaper mattresses which are of high quality depending on the places that they buy their raw materials (Schmitt 78).
Mattress manufactures are classified in different categories depending on the size of the industries and their areas of coverage. Consumers are advised to gather information about mattress manufacturers so that they can be able to make better choices on the brands of mattresses to look out for. People have different needs for mattresses and that is why they are requires to know the kind of mattresses that different manufacturers make. The differences in the type of mattresses that different manufactures offer may not be significant and therefore, one does not require spending a lot of time looking for a mattress (Nelles Par. 2). The most important thing in the mattress industry is the kind of materials used to make mattresses and the price of each unit.
One cool thing that mattress manufactures should consider is coming together and form one large company that will be making mattresses for the growing population. This will help them to come up with better products and a variety of mattress. Another advantage of coming together is that it will minimize competition and as a monopoly, the company will be able to set up prices that will lead to better profits. This might affect consumers in terms of high prices but at the same time it would be a great idea since there would be high quality mattresses and a wide range of products to choose from (Nelles Par 3).
Large mattress manufacturers consider the smaller manufactures as off brand since the brand that they make are not popular. This term is however used in order to for the large brand to attract customers. One thing that the big manufacturers have in mind is that if consumers take their time to study the smaller brands which are regarded as off brand, they would lose a lot of customers. Most of the off brand companies produce better mattresses than the big fish in the market. As much as manufacturers are classified in different categories, what matters is the kind of products that they have to offer. As a consumer, quality and price are the first things to watch out for when buying a mattress. Mattress manufactures are classified into national, local, regional and on-line manufactures. National manufactures sell their products throughout their countries of operation (IBISWorld Par 2). They do so by establishing supply chains whereby their products can be found in both big and small stalls. In most cases, big companies dominate the large smalls since their products are known by people in the whole country.
The price for mattresses produced by large companies is mostly higher than that of smaller companies though quality varies depending on a particular manufacturer. Regional manufactures are those that operate within a specific region or in various states or countries. These manufacturers have more branches of their industries located in their countries of operation while other branches are in other countries within their region. Online manufacturers mostly engage in selling their products online. They offer a wide range of mattresses which vary in value, price and quality. Most online manufacturers produce the highest quality mattresses. Some of the online manufacturers own retail outlets in different places but can deliver mattresses anywhere as long as it is within their area of operation although they can also offer shipping services (Schmitt 81). Many local manufactures are known by the people who live within the areas that they operate in. There are thousands of mattress manufacturers in the industry who are located in different countries of the world. Due to a large number of mattress manufacturers, the local ones are not known to many people since they are not able to pay for advertisements. The value of the products from these local manufacturers is at par with that of the national manufacturers only that they are not able to distribute the mattresses to the whole country.
To the large number of companies in the mattress industry, consumers need to equip themselves with basic knowledge before they settle for a specific brand. Some websites may give false overviews that might mislead consumers into buying a bad mattress. Some of the overviews might help one to make better choices before making their purchases. The best way to buy a mattress is by asking for help from a trusted person or a retail outlet, this way one will be a able to buy a mattress that he will never regret. Having information about retailers who sell the best mattresses is also important for the customers.
Research shows that there are various trends that have an impact in the mattress industry. The first factor is recovery. The industry was making low sales due to a huge number of producers who make inferior products, most of whom operate without licenses. However, the industry is slowly getting back to its original state. Recycling is another trend in the mattress industry (Schmitt 82). Countries have come together and signed an agreement to allow recycling of mattresses so as to keep the environment clean since when disposed, mattresses do ...