Product and Service Ideas (Research Proposal Sample)

INSTRUCTIONS:
Given below are examples of other students PRODUCT IDEAS AND SERVICE IDEAS business proposal.
Make these as your guide to think of 2 PRODUCTS and 2 SERVICES that are NOT yet existing in the market.
PRODUCT #1 - 275 WORDS
PRODUCT #2 - 275 WORDS
SERVICE # 1 - 275 WORDS
( I wanted you to discuss about the ONLINE VETERINARY SERVICES. Since there is pandemic pet lovers are having a hard time to visit the vet clinic with this online service they will be given list of vet doctors to contact and have an online consultation but only in metro manila area )
SERVICE # 2 - 275 WORDS
EXAMPLES OF PRODUCTS AND SERVICES:
PRODUCTS:
1. Problems Encountered: Always creating a mess when making sandwiches.

Product/Service: Peanut Butter Singles (Product)
Brief Description: The product is much similar to cheese singles or sometimes referred to as, “square cheese.” The product is prepackaged squares of peanut butter flavor to be used for making quick peanut butter sandwiches.

Technical Specifications: Each Peanut Butter Single will be packaged in a thin plastic film. The peanut butter itself, however will need to be specially formulated so that it is not as sticky and will retain its shape well.

Benefits to be Derived: Convenience

Target Market: Working professionals, students 

2. Problems encountered: When reading paperback books, the spine can get damaged, and the front cover can curl if it is opened all the way for a long time.

Product/service: Angled Book Support Stand (Product)

Brief description: Unlike already existing book stands that have a flat surface and clips, the product utilizes a wide ‘V’- like structure and elastic bands at opposite sides to keep the book in place. 

Technical specification: The material of the base of the book stand can either be plastic or light wood. The part that will serve as the book support, which has the wide ‘V’-like structure, will be made of foam. The foam will be formed to make two 40°-50°-90° triangles to support the book on both sides.

Benefits to be derived: An angled book support can prevent cracks from forming in the spine of the book. It can also prevent the covers and pages from curling, which is the result of a book being opened for too long. Moreover, the elastic bands will not cause damage, such as tears or rips, on the book pages as opposed to clips. 

Target market: People who still read hardcopies of books – whether kids, teens, adults, or senior citizens. 

3. Problems Encountered: Water Splattered on my shirt and I had to change even if the shirt was still clean
Product/Service: Water Resistant Shirts (Product) 

Brief Description: The proposed product has unique capabilities of being water-resistant due to the chemicals mixed in the production of the shirt. Polydimethylsiloxane is the chemical which will be used in achieving the water resistant and stain repellent properties of the garments. However, this chemical will not be working alone as it will be mixed with mineral spirits which will aid it in providing the unique characteristics of the apparels in the said clothing line. 

Technical Specifications: Offer customization of shirts. Due to this personalization, the shirts will better fit the needs of the consumers, and these individuals will better express themselves with the clothes that they are wearing. Polydimethylsiloxane is the chemical which will be used in achieving the water resistant and stain repellent properties of he garment 

Benefits to be Derived: There would be no need to change shirts when the customer's shirt gets wet. Additionally, customers could also avoid getting stains on their shirts because of the water resistant feature of our product 

Target Market: Individuals included in the generation of Millennials 

4. Problems Encountered: Lack of apps that allows investment into new startups and growing companies
Product/Service: Venture Capital App (Product)
Brief Description:: The app would give everyday working individuals a chance to invest in new startups. This app would function as an investment vehicle that would find new startups for individuals to potentially invest in. When a potential start up is found, the company would then post the information about the startup as well as the capital needed on the app for individual investors to invest in. After the users deposit a certain amount the app would automatically calculate how much equity the user has on the new startup.

Technical Specifications: In order to build the app, programmers are needed. The company also needs to source out new startups which are advisable to invest in.
Benefits to be Derived: The app would offer individual investors an opportunity to invest in new startups.

Target Market: The app would target individual investors who are interested in investing their money on new startups.
5. Problems Encountered: Constantly needing to find extension cables and having trouble untangling them.
Product/Service: Retractable Extending Wall Outlets (Product) 

Brief Description: The product is a replacement for existing wall outlets. Unlike ordinary wall electrical outlets, this will have a wire that retracts into the wall so that the entire outlet may be pulled out. 

Technical Specifications: Much like ordinary wall outlets, the material will also be made of plastic. The built-in extension cable will use a sort of spring-rewind reel mechanism. Similar to ordinary extension cables, the wire will be coated with rubber. 

Benefits to be Derived: Reduce the need for extension cables. Easier access to electrical sockets from any part of a room.
Target Market: Contractors, architects, interior designers 

6. Problems Encountered: This solves the problem of discomfort that those who already own prescription glasses have on the temples/ear area when wearing face shields. Based on personal experience, wearing the face shields available in the market is quite difficult for those with glasses, and all the face shields look the same.
Product/Service: Easy Face Shield (Product)
Brief Description: A face shield attachment of curved Polyester Film with two clips/ribbons at the sides to secure the face shield to the frame of the glasses.
Technical Specifications: An 18x21cm polyester film face shield with a curved design at the bottom to mimic the curve of the chin, comes with either 2 silicon clips or 2 satin ribbons of varying colors.
Benefits to be Derived:
- More comfortable for the wearer

- Lightweight

- Versatile, can be used on different eyeglasses
- More stylish aesthetically pleasing
Target Market: Upper-middle class adults who go out, for errands or for work, and own eyeglasses. These people are in their mid 20s to early 40s, and are conscious about their appearance or style.
7. Problems Encountered: There is only limited time for us to prepare healthy snacks while attending back-to-back zoom meetings.
Product/Service: Savory Egg Muffins (Product)
Brief Description: Savory egg muffins are low in carbohydrates, protein-packed, and easy to reheat. It can be a quick breakfast or snack for those on the go, or folks who are just too busy to prepare meals. Comes in three flavors: Bacon, spinach and cheese, or ham and cheese egg muffins, and sold in a box of six pieces. They can lasts five days in the fridge.
Technical Specifications: Around 2.5-inch diameter egg muffins filled with different toppings, such as bacon, spinach, ham, onion, and cheese, served in muffin liners, as a box of .
Benefits to be Derived:
- Healthy snack
- Keto-diet friendly
o Low in carbohydrates
o Easy to heat, easy to eat
Target Market: Students and young professionals who have online classes or are working from home, and are health- conscious.
8. Problems Encountered: Lack of space in an apartment or dormitory to do home workouts

Product: Inflatable yoga mats

Brief Description: The product is a yoga mat and a mattress in one. The user only needs to inflate the yoga mat for it to transform to a mattress.

Technical Specifications: It is similar to how a yoga mat normally looks like but in this product, there is a space underneath to inflate it. When not in use, the user can deflate the mattress and fold to a yoga mat for easy and less spacious storage.

Benefits to be Derived: This is perfect for fitness enthusiasts on a budget. It is convenient to store and use inside a small apartment. Moreover, it takes up less space as compared to a conventional bed.

Target Market: Frugal persons living in small apartments, early 20s
9. Problems Encountered: Cereal tends to turn soggy after being soaked in milk.
Product: Crunchy cereal
Brief Description: The product will remain crunchy after it is soaked in milk. Oftentimes, after a few minutes, cereal will lose its crunchy texture.

Technical Specifications: The taste and look of the cereal will remain the same. The texture of the cereal will be modified to remain crunchy even after a long while.
Benefits to be Derived: Great breakfast food

Target Market: Children 7 years old and up

10. Problems encountered: Not knowing the real-time inventory of the refrigerator, which makes it difficult to plan meals in advance and to know what to purchase on the next grocery trip
Product/service: Inventory management app that connects to a digital board on the fridge (product)

Brief description: The application helps one keep track of inventory in the fridge. The app will have different categories (e.g. raw meat, drinks, condiments, fruits and vegetables, etc.) and the user will manually input the number of stocks they have per category. Once inputted, the app will connect to a digital board that is attached on the fridge, and the board will display the real time updates of the inventory. The app can also generate possible recipes that can be made from the inventory available.

Technical specifications: The app can be downloaded on Android or iOS. The interface will be made in a user- friendly way so that it can be attractive to markets that are not usually fond of using technology. The digital board will have measurements of 11x14 inches, similar to a mini whiteboard.

Benefits to be derived: Having an inventory management app enables one to keep constant track of the contents of their refrigerator. Consequently, the digital board that displays the inventory data reduces the frequency of opening the refrigerator, since doing so makes the unit's compressor run hotter and takes longer to cool and thus burning more electricity.

Target market: Middle to upper class. Home-cooks in their mid-20s to 50s who own smartphones.
SERVICES:
1. Problems Encountered: My pet doesn’t like going to the Vet for grooming especially now that owners are not allowed to watch over them while grooming. It is also a hassle to clean up fur on the car when bringing them with us to the grooming station.

Product/Service: Mobile Pet Grooming and Veterinary Services
Brief Description: The service is a roaming grooming and veterinary service inside a vehicle to provide services for pets at the location you desire.

Technical Specification: The service will be inside a large vehicle that has a grooming station and a station for medical concerns. The vehicle also has a storage for necessary medications, supplies for grooming, and equipment for grooming pets.
Benefits to be derived: This service addresses the nconvenience of having to clean your car when bringing them to the grooming center since the service will take place in front of your house. Owners may also be able to watch over their pets and ensure safety because there are no other customers in line.
Target Market: Pet owners
2. Problem Encountered: Solves the hassle of planning of small parties at home, since from personal experience, we don’t have these décor readily at home, and don’t really want to cook and clean up during special occasions.

Product/Service: Curated Event Boxes (Service)

Brief Description: Celebrating occasions at home can be just as fun with curated event boxes. Consult with our team on what event you want to celebrate, the people involved, and any preferences or restrictions, and we will come up with an event box, filled with meals, beverages, event décor (such as place cards) so that you can enjoy your time celebrating safely, at home.
Technical Specifications: The customer will first consult with our team about the scope and theme of the event, then we will reply with the quotation and concept art of the event boxes. After we have reached a final agreement, the payment will be made, and the boxes will be shipped out on the day of the event. The event boxes differ in sizes; depending on how many guests the client has in the party. For example, there are event boxes for a couple’s date, or for a party for a family of five. The boxes will each contain sugarcane bagasse tubs of a meal from our menu, beverages (iced tea, juice, liquor or wine), and event décor (place cards, balloons), depending on what was agreed upon by both parties in the consultation. There is an element of customization as the décor, meals, and beverages will differ based on the requirements of the customer. The price will also vary depending on the scope of the event.
Benefits to be Derived: Convenient for customers as it will help them set up parties without the hassle of going outside. The event boxes are curated, so there is an element of customization. Basically a one-stop shop for small, home parties

Target Market: Upper middle class to upper class adults, in a relationship or have families, as they are more likely to throw parties/events. Age range is from mid 20s to early 40s.
3. Problems Encountered: Water Splattered on my shirt and I had to change even if the shirt was still clean
Product/Service: Water Resistant Shirts (Product) 

Brief Description: The proposed product has unique capabilities of being water-resistant due to the chemicals mixed in the production of the shirt. Polydimethylsiloxane is the chemical which will be used in achieving the water resistant and stain repellent properties of the garments. However, this chemical will not be working alone as it will be mixed with mineral spirits which will aid it in providing the unique characteristics of the apparels in the said clothing line. 

Technical Specifications: Offer customization of shirts. Due to this personalization, the shirts will better fit the needs of the consumers, and these individuals will better express themselves with the clothes that they are wearing. Polydimethylsiloxane is the chemical which will be used in achieving the water resistant and stain repellent properties of the garment 

Benefits to be Derived: There would be no need to change shirts when the customer's shirt gets wet. Additionally, customers could also avoid getting stains on their shirts because of the water resistant feature of our product 

Target Market: Individuals included in the generation of Millennials 

4. Problems Encountered: Due to the quarantine, I wasn’t able to go buy groceries I want. While services such as grab offer a selection of goods on grab mart there are still items that I needed that were not listed.
Product/Service: Online Grocery (Service)
Brief Description: The app would offer products such as canned goods, pantry supplies, personal care, frozen goods, etc. just like a regular grocery store. However, with the new app there would be no need to go to a physical store users would just order what they want using the app and pay the amount due either through bank transfer, GCASH or Cash on Delivery.
Technical Specifications: In order to build the app, programmers are needed. The company also needs to source out suppliers and warehouses where the goods would be stored. Additionally, the company should find a courier service to partner with in order to deliver the goods to the customers.
Benefits to be Derived: It would offer users a safer way to buy their groceries. Additionally, the app would also offer a wider range of products as compared to grab mart.
Target Market: The proposed app would target individuals who do not have enough time to go to the grocery store to shop for supplies.
5. Problems Encountered: No time to work on household work. Problems with staffing.
Product/Service: Household Management Services (Service)
Brief Description: This service is similar to a hospitality management service except the scope of work would be for individual households. Targeting larger households, this service would manage all the work that needs to be done in the house including cooking, cleaning, maintenance of the property grounds, laundry, personal assistance, food and beverage service, and even security.
Technical Specifications: The fee would vary depending on the needs of the client. Benefits to be Derived: Convenience and luxury

Target Market: Upper Class - Elite
6. Problems Encountered: Business and individuals alike often have problems thinking of captions for social media posts or advertisements.
Product/Service: Online Copywriting Service (Service)
Brief Description: Through this service, clients can contact the company when they need creative copy. After which, the team will craft the text and send it back to the client for a minimal fee depending on the work needed.
Technical Specifications: The service will require creative individuals who are good at crafting words together. It will require a website with a channel so that clients can reach and pay the company.
Benefits to be Derived: Removed hassle of thinking of captions and other sales/advertising copy.
Target Market: Influencers, Marketing Professionals
7. Problems Encountered:
- Solves the hassle of planning of small parties at home, since from personal experience, we don’t have these décor readily at home, and don’t really want to cook and clean up during special occasions.
Product/Service: Curated Event Boxes (Service)
Brief Description: Celebrating occasions at home can be just as fun with curated event boxes. Consult with our team on what event you want to celebrate, the people involved, and any preferences or restrictions, and we will come up with an event box, filled with meals, beverages, event décor (such as place cards) so that you can enjoy your time celebrating safely, at home.
Technical Specifications: The customer will first consult with our team about the scope and theme of the event, then we will reply with the quotation and concept art of the event boxes. After we have reached a final agreement, the payment will be made, and the boxes will be shipped out on the day of the event. The event boxes differ in sizes; depending on how many guests the client has in the party. For example, there are event boxes for a couple’s date, or for a party for a family of five. The boxes will each contain sugarcane bagasse tubs of a meal from our menu, beverages (iced tea, juice, liquor or wine), and event décor (place cards, balloons), depending on what was agreed upon by both parties in the consultation. There is an element of customization as the décor, meals, and beverages will differ based on the requirements of the customer. The price will also vary depending on the scope of the event.
Benefits to be Derived: Convenient for customers as it will help them set up parties without the hassle of going outside o The event boxes are curated, so there is an element of customization
o Basically a one-stop shop for small, home parties
Target Market: Upper middle class to upper class adults, in a relationship or have families, as they are more likely to throw parties/events. Age range is from mid 20s to early 40s.
8. Problems encountered: Adults do not have time to iron clothes and house helper does not know how to do the same task
Product/service: Ironing Services
Brief description: With just one call away, clients can have someone to take care of all their ironing needs. The ironing services will include clothing, bed sheets, linen, pillow cases, and tablecloths.

Technical specifications: A client will have to contact the company to book a schedule. On the day of the appointment, the designated personnel will go to the client’s location and conduct the ironing services. The pricing will depend on the service as a whole and not per item.
Benefits to be derived: Unlike ironing services that pick up the laundry from the client’s house and do the ironing in a different location, this on-site ironing services reduces the risk of lost items and allows the client to check the process from time to time if they want to. There are also other ironing services wherein the clients are the ones that have to go to the location to drop off their laundry. Thus, this service is beneficial for adults who have very busy lives since it enables the client to focus on more important tasks without having to worry about this chore.
Target market: Middle to upper class working adults and parents