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Essay Available:
Pages:
4 pages/≈1100 words
Sources:
3 Sources
Level:
Harvard
Subject:
Business & Marketing
Type:
Research Proposal
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 17.28
Topic:

An Uncertain Marketing Revolution and the Effects of AI on Brand Communication (Research Proposal Sample)

Instructions:

Research proposal for the degree of
Business Information Management
1. INTRODUCTION
2. PROJECT BACKGROUND
3. PROJECT AIM AND OBJECTIVES
3.1 AIM
3.2 OBJECTIVES
4. INTELLECTUAL CHALLENGE
5. DELIVERABLES

source..
Content:

Artificial and Automated: An Uncertain Marketing Revolution and the Effects of AI on Brand Communication
Name Surname
Table of Contents TOC \h \z \t "USB PhD proposal heading 1,2,USB PhD Proposal heading 2,2,USB PhD initial and appendix headings,1,USB PhD proposal heading 3,3,USB PhD proposal heading 4,3" 
 HYPERLINK \l "_Toc408235425" 1. InTRODUCTION  PAGEREF _Toc408235425 \h 1
 HYPERLINK \l "_Toc408235426" 2. PROJECT BACKGROUND  PAGEREF _Toc408235426 \h 1
 HYPERLINK \l "_Toc408235427" 3. PROJECT AIM AND OBJECTIVES  PAGEREF _Toc408235427 \h 2
 HYPERLINK \l "_Toc408235428" 3.1 aim  PAGEREF _Toc408235428 \h 2
 HYPERLINK \l "_Toc408235429" 3.2 objectives  PAGEREF _Toc408235429 \h 2
 HYPERLINK \l "_Toc408235430" 4. intellectual challenge  PAGEREF _Toc408235430 \h 2
 HYPERLINK \l "_Toc408235431" 5. DELIVERABLES  PAGEREF _Toc408235431 \h 3
 HYPERLINK \l "_Toc408235432" 6. RESOURCES  PAGEREF _Toc408235432 \h 3
 HYPERLINK \l "_Toc408235433" 7. REFERENCES  PAGEREF _Toc408235433 \h 4

1. InTRODUCTION
Automated marketing (AM) is a growing multi-billion dollar industry. Automated marketing uses various Artificial Intelligences (AI) in offering products and services to potential consumers with the specific intention of affecting the purchasing behaviour of those consumers. The effectiveness of the automated marketing communication depends on its AI design. The AI design can create sufficient interest in the commodity that would facilitate the purchasing decision. Thus, a well-designed AI marketing communications can augment sales (Loukis et al., 2010).
The objective of automated marketing in marketing communication is to influence the purchase decision of the consumer through artificial intelligence (AI). Hence, the general research question of the study is,

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