CASE STUDY Business & Marketing Term Paper Research (Term Paper Sample)

ORGANIZATIONAL ANALYSIS OF GOODLIFE FITNESS CENTERS INC Student’s
Name
Institutional Affiliation
Course
Instructor’s Name
31ST July, 2020
Organization History and Background
The research paper will be based on Goodlife Fitness Center Inc, which stands to be the leading health and Fitness entity in Canada. It is also worth noting that the company is ranked as the fourth largest worldwide. The organization was founded back in 1979, as a sole proprietorship, by David Patchell-Evans. To date, Goodlife has over 400 fitness clubs across Canada, working in cooperation with over 13000 associates. The company serves approximately 1, 500, 000 members (Goodlife Fitness, 2020).
The organization’s headquarters are located in Ontario, with its principal role being to offer leadership, as well as support to its subsidiaries and franchises. Over the years, the company has been growing at a substantial rate, which could be associated with factors like demographic changes, strategic marketing programs, as well as cognition of trending consumer preferences. The company was founded with stout philosophies being to provide the best health and fitness services while enhancing the members’ self-esteem (Goodlife Fitness, 2020). The piece seeks to portray an in-depth discussion on Goodlife’s organizational strategy, design, and as well as its culture.