University of Nairobi Fund Raising Event Essay Business Term Paper (Term Paper Sample)

Fund Raising Strategic Event Plan
Student’s Name
Institutional Affiliation
Executive Summary
St Monica Care and Support Trust intend to conduct a mega fundraiser that will incorporate music artists like Justin Bieber and many more. The venue of the event is at Maryland Stadium, located at 90 Stadium Drive in the College Park, Baltimore, Maryland. The purpose of the fundraising event is to raise money that will leverage the vulnerable groups of the society like the orphans, widows, and the youths. The charitable organization is trying to come up with an avenue in which corporates and well-wishers can join donation resources together to bring change in the society without depending on the government. The regular registration is at $50 for adults and $25 for the age bracket below adults. The event also intends to leave an economic legacy to the vulnerable communities like the orphans, widow, and youths that will live the test of time. Hence, the intended $2 million fundraisers will have a positive charitable legacy in the long run. The event organization follows the systematic planning of the individual tasks and duties from the beginning to the end of the concert. The targeted markets are the general citizens of Maryland and the United States at large. However, any person from any geographical location is free to attend provided they are moved with the function. Maximum tapping of attendance follows the central promotional allocation, which is $60,000; this budget is for traditional and online marketing. The event composes of several staffs, including the coordinators of event, equipment, food, funds, and program. However, the most instrumental member is the event coordinator because he links the rest of the coordinators. The specification of an event coordinators includes the ability to respond to every event planning process to completion, this means, they must be good at venue selection, cost determination, event arrangement, and tracking client approvals. Also, a risk management strategy involving crowd management assists in helping the safety of the fundraiser stakeholders.
Table of Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc53580715 \h 2Fund Raising Event PAGEREF _Toc53580716 \h 4Section 1: Strategic Development of the Event PAGEREF _Toc53580717 \h 41. Situation Analysis PAGEREF _Toc53580718 \h 4a. Political/Legal Factors PAGEREF _Toc53580719 \h 4b. Economic PAGEREF _Toc53580720 \h 5c. Social/Cultural PAGEREF _Toc53580721 \h 5d. Demographic Changes PAGEREF _Toc53580722 \h 6e. Technological PAGEREF _Toc53580723 \h 6f. Physical/Environmental PAGEREF _Toc53580724 \h 7g. Competitive PAGEREF _Toc53580725 \h 72. Legacy Planning PAGEREF _Toc53580726 \h 83. Revised Event PAGEREF _Toc53580727 \h 9a. The Event’s Mission PAGEREF _Toc53580728 \h 9b. The Event’s Objectives and Goals PAGEREF _Toc53580729 \h 9c. Event Concept PAGEREF _Toc53580730 \h 10d. Event Overview PAGEREF _Toc53580731 \h 10e. Targeted Market PAGEREF _Toc53580732 \h 10f. Description and Brief Justification PAGEREF _Toc53580733 \h 11Section 2: Implementation of the Event Strategy PAGEREF _Toc53580734 \h 121. Marketing Communication PAGEREF _Toc53580735 \h 122. Human Resource Management PAGEREF _Toc53580736 \h 133. Event Staging and Design PAGEREF _Toc53580737 \h 14a. Site Plan PAGEREF _Toc53580738 \h 14b. On-Site Registrations PAGEREF _Toc53580739 \h 15c. Checklist for Creating an Accessible Event PAGEREF _Toc53580740 \h 154. Risk Management, Safety, and Security PAGEREF _Toc53580741 \h 16a. Crowd Control Plan PAGEREF _Toc53580742 \h 16b. Sample of Event Ticket Design and Applicable Terms and Condition PAGEREF _Toc53580743 \h 174. Financial Management PAGEREF _Toc53580744 \h 17References PAGEREF _Toc53580745 \h 19
Fund Raising Event
Section 1: Strategic Development of the Event
1. Situation Analysis
Different external factors affect this event’s planning process. Hence, the situation analysis below gave positive and negative insights into the external environment that impairs the fundraising event organized by St Monica Care and Support Trust. Also, since the fundraising is set to take place within a stadium and the process incorporates the cultural music concert, the event experiences political, economic, social, demographic, technological, physical, and competitive factors. Through the factors, the planners ensured adjustment of the operations, designing, and objectives of the event for maximum success. The following are the individual situation analysis affecting the fundraising event.