Marketing Consumption (Term Paper Sample)

Marketing Consumptions
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Introduction.
Social Networking is the process which led to the growth of social network. Its main approach is to integrate the concepts of marketing with the purpose of identifying the behaviors that individuals groups or communities can adhere to for their social good. The history of social marketing dates back in the early 1963 as a reproductive health system developed by Chandy while at Indian Institute of Management in Calcutta, India. Social marketing is seen as to seek for research integration, the best policies and practices, partnership insights and also promoting social change programs that are considered efficient, effective, and equitable and can also points on the sustainability in the world of completion. Different individuals have different perspectives and perception about social marketing; it faces ideological changes in the world of economics as many have varied understanding about this marketing dimension.
Social marketing in marketing dimension is seen as a standard format of commercial marketing approach that is based on the objective of having the non-commercial goals achieved. Its primary objective is based on the social good of the people in different sectors as it is a major marketing dimension that is exploring the world in a very economical way in the world. In the same dimension, commercial marketing base their claim in the financial aspect and to some extent can also take part is the social good of the other individuals or communities. This marketing dimension is based on the social parent and the marketing parent, in social parent; the approaches here are social policy and the social sciences while in the marketing parent the approaches is more informed and improvised that is the public marketing and the commercial marketing. Social marketing is a diverge business and marketing sub discipline that is used by many health institutions in Kenya and other different parts of the world today.
In early 1980s, Health promotion campaigns began to apply social marketing, Like in the United States; health related bodies such as The National High Blood Pressure Education Program began to employ this model in the marketing strategy to show its effectiveness in addressing the population directed risks towards behavior change. The campaign launched in different parts in the world was done through Social Medias and this transforms the people’s life globally. Like in the case of Australia, the Victoria Cancer Council launched a campaign about tobacco as it calls for acquaintance due to its numerous effects it cause to man’s life.
The field of social marketing has expanded according to the recent analysis and research conducted. The empirical studies done in 1980s has shown that many communities are actively participating in this model, as it is seen successful in the environmental issues, disaster preparedness and response. Also, it focuses on the marine conservation and ocean sustainability, how the government corruption is perceived by other people or the citizens themselves. Many social problems pointing at the youths have been brought into focus. Sustainable consumption how is the communication demand and management is addressed and how effective and efficient is that marketing dimension the individuals lifespan. It is until 2007 when the wider view and concentration of the social marketing gained momentum as the government of the United Kingdom following its achievement announce their first development made in social marketing strategies in the health sector in the country.
As many as the ideas on social marketing was perpetuating, in the world of business, the United States government majored on the health objectives that is involving action plans on the increment of the health departments that gives a report through social marketing in areas such as disease prevention programs, health promotion and the number of individuals offering services in those firms. They also champions for the increase of schools that are health conservative and offer courses that are offering courses that are relevant and workforce involved activities in social marketing. Countries such as US has improved the health sector through the application of the CDCs training and application of software’s and even Social Marketing and Assessment Response Tool of which both are used in US. Several countries, companies, groups, individuals have progressed in the Social marketing theory and the related practices. The enlightenment of this marketing model was upon their realization with references to the past US achievement in the business model. It landed on England in the year 2006 through health challenge; the main aim is to achieve the operational and the strategic social marketing.
Cases in India like the strategies of controlling AIDS program are majorly done through social marketing with the involvement of the social workers where most of these workers are professional in this field of marketing. Experienced variations in this marketing dimension have rated as a systematic way of enhancing a more sustaining behaviors and characters. For instance, community based social marketing (CBSM) developed by environmental psychologists, Doug in his thought tried to change the communities behavior to have their consequences reduced towards the environment. The CBSM employed the necessary tools and findings gained from social psychology to help them identify some hindrances to behavior change and how the limitations can be avoided. Though the tools are used, the CBSM focuses on the groups and the surveys which they use to discover the some of the barriers to behavior change and also social norms, and the social diffusion. The CBSM have been used for the purpose of sustainability in behavior in many areas such as environmental regulation and recycling and the conservation of energy. The main advantage this marketing dimension is based on doing social good to help them have the opportunity of maintain the link between them and the customers, according to research, social marketing is based on the primary objectives which is based on the social good and not the secondary solutions. Social marketing which is known to be under marketing and sales. It has enhanced the companies to develop digital approaches. Digital marketing is of the highest importance die to the clients need. This aspect of social networki g
Public sectors and private sectors also form part of this social objective marketing, like in the case of where public sector bodies can involve some standardization approaches of marketing to enhance quality promotion that are relevant to their aims and areas of promotion. In contrast to social marketing where its main purpose is to achieve some specific behavioral goals which focuses the specific audience in the topics that are dimensional to health and sustainability. Social marketing can be considered under different circumstances, like launching campaign that aims at promoting regular check-ups on various healths’ related issues where behavioral changes that benefits the society are needed. The main aim of the social marketers is to reduce the rate at which cigarettes is being smoked and also encourages the people on the use of condoms to help them save their lives, they base their target to the populations to change their behaviors.
T he contemporary research in social marketing gives a definitive distinction between social marketing, adversely, social networking is known to be using commercial theories, techniques, tools and to the social issues. They create a competitive environment though inducing change. The climax for social marketing was getting higher and h...