Marketing: SONY Bravia 3D HDtv (Term Paper Sample)

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Marketing: SONY Bravia 3D HDtv
Marketing is used by companies to deliver their services and products to the targeted buyers. This is how such companies increase their income from sales. To achieve this, most companies usually apply specific strategies of informing potential customers about the availability of such services or commodities (Cappo, 2009). This process of informing the purchasers is known as advertising. There are different means or strategies applied when advertising services or products. Today we have social networks, internet links, websites, use of billboards, television, radio and even the press, all of which are mainly used for advertising purposes. The use of television has currently become a primary tool for advertising, and the reason it is widely used by many large organizations and even small businesses.
For SONY to achieve its business goals, it is required to understand the major wants and needs of its targeted customers. This is important because it will improve the goods and services thus satisfying the desires or needs of the market in an efficient manner. Such an approach will improve the competitive advantages of the entire business. Marketing plan is necessary since it help organizations develop good relationships with the clients thereby maximizing the number of returns. In order for the company to sell its SONY Bravia 3D HDtv, it would be essential to conduct appropriate market surveys and also consider the market factors and cycles (Cappo, 2009).
The 3D TV has been able to revolutionize modern home entertainment because it delivers stunning as well life-like visual effects. The 3D TV series provides a wider range of 3D effects and contents to ensure home-viewing has been revolutionized. This latest Full HD 3D Television series has been powered by Sony’s modern 3D technology and comes with advanced 3D sync transmitter, among other features.
There are several ways towards advertising and marketing of the SONY Bravia 3D HDtv. Television use to advertise can provide the opportunity to show and explain a lot of things to the audience regarding the SONY Bravia 3D. The buyer will understand the nature of the product hence making better decisions towards its consumption (Cappo, 2009). The importance with this form of advertising is that it shows the customer how the particular product can be used, its price, and where it can be found. This is an important approach towards marketing for both the producing company as well as the final buyer. While using the TVs for advertising, there is always a need to make sure the buyer is convinced why the product is important. This will make sure the purchasing behaviors of the buyers have been influenced in a positive manner.
SONY can also work with agency companies whose work is to produce quality television adverts to boost the number of customers using the products. Television advertising should offer full visual companions to improve the quality of communication to the buyer. This becomes a critical element of marketing (Cappo, 2009). Some agencies have been offering advertising services to both big and small companies such as TVS Media. Most of the television productions delivered makes it possible to realize positive returns from the advertising process. For television advertising, there is a need to have creativity and read the minds of all potential customers.
The use of television to advertise the SONY Bravia 3D HDtv has currently become popular for the company in order to reach out to the greatest number of buyers. This strategy has made the company grow in a very amazing way. The number of customers determines business growth and the quantity of sales realized at the end of the day (Cappo, 2009). This kind of advertising delivers the right messages and information to the target buyer in his /her living room. The modern proliferation in the number of individuals viewing television today is also a big advantage for companies.
A good television ad for the SONY Bravia 3D HDtv should meet some given requirements if the target customer is to be influenced positively. The first requirement is to begin by having a very good and attractive script. This script should highlight the benefits of the product to the end user and also convince the buyer why the service is important (Cappo, 2009). The use of advertising agencies is an excellent approach to make sure a good advert is produced. This will help create a good campaign towards better business performance and realizati...